Brand Growth Manager: End-to-End Product & Portfolio Lead

McCormick & Company, Inc.; Cockeysville (MD); On-site; USD 90,000 - 130,000; Full time

Job summary

McCormick & Company is seeking a Product Manager I to support the Senior Brand Manager and Brand Director in end-to-end brand management across the French’s portfolio. You will assist with forecasting, brand planning, market research, and cross-functional coordination to drive growth across Mustard, Crispy Fried Veggies, Worcestershire Sauce, and related product lines.

The role emphasizes managing lifecycle activities, development of NPD business cases, competitive analysis, and strategic

Qualifications

• Bachelor’s degree in Marketing or related field.
• 4+ years of relevant experience in consumer-packaged goods marketing.
• Experience with market research, brand planning and advertising.
• Ability to lead cross-functional teams and manage multiple projects.

Responsibilities

• Delivery of the French’s P&L growth objectives.
• Support the French’s brand lead in developing and implementing strategy of Annual Brand Plans.
• Identify and implement growth initiatives through landscape assessments and forecasting.
• Provide strategic coordination across Demand Planning, Finance, Trade Marketing and other functions to lead Integrated Business Planning for French’s.
• Manage full product life-cycle including SKU rationalization and new product development business cases.
• Understand competitive brand issues and develop action plans.
• Prepare and deliver monthly business reviews and quarterly Share Reviews for senior leadership.
• Lead cross-functional teams for various projects including launches and continuous improvement.
• Provide analyses and recommendations on product offering, pricing, and channel strategy.
• Monitor distribution effectiveness and suggest improvements.
• Develop strategic recommendations to cross-functional teams and senior leadership.
• Support creative and media briefing, review and feedback with Global Marketing.
• Exercise discretion regarding strategic recommendations, data sources, and financial recommendations.

Skills

Brand management

Cross-functional leadership

Market research

Forecasting

Project management

Demand planning

Education

Bachelor’s degree in Marketing or related field

Job description

McCormick & Company is seeking a Product Manager I to support the Senior Brand Manager and Brand Director in end-to-end brand management across the French’s portfolio. You will assist with forecasting, brand planning, market research, and cross-functional coordination to drive growth across Mustard, Crispy Fried Veggies, Worcestershire Sauce, and related product lines.

The role emphasizes managing lifecycle activities, development of NPD business cases, competitive analysis, and strategic