Product Manager

RogueSearch; Atlanta (GA); Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Bonus pays out over target

23 days PTO

Hybrid work option

Job summary

RogueSearch, a Fortune 250 leader in homebuilding, seeks a Digital Marketing Product Manager to advance marketing technology and consumer engagement. You will partner across Marketing, Sales, IT and other functions to connect data, platforms, and touchpoints across the homebuying journey.

Responsibilities include defining metrics, building dashboards, optimizing digital experiences, enabling segmentation and personalization, and rolling out marketing tech capabilities with cross-functional teams.

Qualifications

• Minimum Bachelor’s Degree in Marketing, Communications, Business, or other related Area, or equivalent experience.
• Minimum 4-6 years of experience in marketing technology, digital marketing, analytics, or related field.
• Working knowledge of analytics platforms, CRM systems and CDP systems.
• Advanced Project Management and Timeline Skills (i.e. Agile methodology).
• Analytical mindset with solid problem-solving capabilities.
• Familiarity with Troubleshooting IT Issues.
• Detail-oriented.
• Expert interpersonal, organizational, and planning skills.
• Effective verbal and written communication skills.
• Ability to work on multiple assignments concurrently.

Responsibilities

• Partner with stakeholders to define success metrics and uncover opportunities to improve acquisition, engagement, and conversion on our websites, in our communications, and through other digital touchpoints.
• Develop and evolve reporting, dashboards, and insights that inform marketing performance and consumer engagement strategies; coordinate with vendors as needed.
• Monitor and optimize digital experiences across consumer touchpoints to improve engagement, satisfaction, and conversion (i.e. identifying friction points, enhancement opportunities, etc.).
• Translate data into actionable recommendations that influence campaign strategy, digital experience, and customer lifecycle management.
• Partner with cross-functional teams to test, learn, and iterate on engagement strategies.
• Support the evolution of marketing and customer data platforms to enable segmentation, personalization, and journey orchestration on our websites and in our sales centers.
• Contribute to broader digital and consumer engagement capabilities beyond current platforms as business needs evolve.
• Develop and maintain self-serve dashboards and recurring performance reporting using available marketing and customer data (e.g., Adobe Analytics, Dynamics 365, etc.).
• Partner with Marketing stakeholders to define KPIs, translate questions into reporting requirements, and interpret trends to drive optimization; coordinate with vendor partners as needed.
• Support roll-out, adoption, and ongoing enhancement of marketing technology capabilities; document requirements and coordinate training/enablement as needed.
• Manage multiple initiatives to support our division field marketing partners, including intake management, timelines, cross-functional status communication and training as necessary.
• Partner across Marketing, Sales, IT, and other teams to identify and deliver new capabilities that support business growth.
• Participate in evaluating and piloting new tools, technologies, and approaches to enhance marketing effectiveness and consumer engagement.
• Perform other duties as assigned.

Skills

Analytics platforms

CRM systems

CDP systems

Agile

Analytical thinking

IT troubleshooting

Detail-oriented

Interpersonal skills

Organizational skills

Planning skills

Communication skills

Multitasking

Education

Bachelor’s Degree in Marketing, Communications, Business, or related Area

Job description

Come join a Fortune 250 $10B leader in the homebuilding industry! If you are a Marketing or Digital Experience Associate this may be a great next step for you!

Highlights

• 2024 Fortune 100 Best Companies to Work For® by Great Place to Work® and Fortune top 50.
• Bonus pays out over target, 23 days of PTO, hybrid work option.
• Great promotional opportunities.

Responsibilities

The Digital Marketing Product Manager partners across Marketing, Sales, IT, and other business functions to advance digital marketing and consumer engagement capabilities for a nationwide homebuilder. This role is instrumental in enabling and evolving marketing technology solutions that connect data, platforms, and consumer touchpoints across the homebuying journey.

What you will do

Digital Experience & Consumer Engagement Insights

• Partner with stakeholders to define success metrics and uncover opportunities to improve acquisition, engagement, and conversion on our websites, in our communications, and through other digital touchpoints
• Develop and evolve reporting, dashboards, and insights that inform marketing performance and consumer engagement strategies; coordinate with vendors as needed
• Monitor and optimize digital experiences across consumer touchpoints to improve engagement, satisfaction, and conversion (i.e. identifying friction points, enhancement opportunities, etc.)
• Translate data into actionable recommendations that influence campaign strategy, digital experience, and customer lifecycle management
• Partner with cross-functional teams to test, learn, and iterate on engagement strategies

Platform & Capability Enablement

• Support the evolution of marketing and customer data platforms to enable segmentation, personalization, and journey orchestration on our websites and in our sales centers
• Contribute to broader digital and consumer engagement capabilities beyond current platforms as business needs evolve

Analytics and Dashboards

• Develop and maintain self-serve dashboards and recurring performance reporting using available marketing and customer data (e.g., Adobe Analytics, Dynamics 365, etc.)
• Partner with Marketing stakeholders to define KPIs, translate questions into reporting requirements, and interpret trends to drive optimization; coordinate with vendor partners as needed

Cross-Functional Program & Project Delivery

• Support roll-out, adoption, and ongoing enhancement of marketing technology capabilities; document requirements and coordinate training/enablement as needed
• Manage multiple initiatives to support our division field marketing partners, including intake management, timelines, cross-functional status communication and training as necessary
• Partner across Marketing, Sales, IT, and other teams to identify and deliver new capabilities that support business growth
• Participate in evaluating and piloting new tools, technologies, and approaches to enhance marketing effectiveness and consumer engagement
• Perform other duties as assigned

What you will need

• Minimum Bachelor’s Degree in Marketing, Communications, Business, or other related Area, or equivalent experience
• Minimum 4-6 years of experience in marketing technology, digital marketing, analytics, or related field
• Working knowledge of analytics platforms, CRM systems and CDP systems
• Advanced Project Management and Timeline Skills (i.e. Agile methodology)
• Analytical mindset with solid problem-solving capabilities
• Familiarity with Troubleshooting IT Issues
• Detail-oriented
• Expert interpersonal, organizational, and planning skills
• Effective verbal and written communication skills
• Ability to work on multiple assignments concurrently