Product Manager

Gc-Americ; Alsip (IL); On-site; USD 100,000 - 140,000; Full time

Job summary

GC America is seeking a strategic Product Manager to own the product lifecycle across upstream and downstream activities, with focus on launch readiness, market opportunities, and cross-functional execution.

The role partners with Sales, Marketing, Education, Operations, Finance, R&D, KOLs, and global stakeholders to translate insights into launch strategies, sales enablement tools, forecasting inputs, and business plans that drive portfolio growth and customer adoption.

Qualifications

• Bachelor’s degree in Marketing, Business, Life Sciences, Dentistry, or related field; MBA preferred.
• Experience with product launches, go-to-market initiatives, or commercialization planning.
• Strong analytical capability including forecasting, inventory planning, and market data interpretation.
• Ability to develop sales enablement tools and communicate product strategy to Sales, Education, and customer-facing teams.
• Effective communication with KOLs, customers, cross-functional partners, and leadership stakeholders.

Responsibilities

• Lead upstream product management activities, including market opportunity assessment and launch readiness.
• Develop launch strategies, business cases, product requirements, value propositions, and launch plans.
• Partner with R&D, education, regulatory, operations, and commercial stakeholders to align launch needs and timelines.
• Define launch objectives, KPIs, and growth initiatives to support product adoption.
• Execute downstream product management, including go-to-market planning and lifecycle management.
• Collaborate with Marketing Communications for messaging, campaigns, and product education.
• Monitor market trends and product performance to identify opportunities and actions.
• Use AI-enabled tools for research, analysis, and decision support.

Skills

Product management

Market analysis

Sales enablement

Forecasting

CRM tools

Cross-functional collaboration

Project management

Microsoft Office

AI-enabled tools

Education

Bachelor’s degree in Marketing, Business, Life Sciences, Dentistry, or related field

MBA preferred

Tools

Salesforce

CRM tools

Microsoft Office

AI-enabled productivity tools

Job description

Description

Position Summary

GC America is seeking a strategic, analytical, and collaborative Product Manager to support its growing dental product portfolio. This role owns the product management lifecycle across both upstream and downstream activities, with a primary focus on upstream product launch readiness, market opportunity assessment, product positioning, launch planning, and cross-functional execution.

The Product Manager will partner closely with Sales, Marketing Communications, Education, Operations, Finance, R&D, KOLs, and global stakeholders to translate market insights into launch strategies, sales enablement tools, forecasting inputs, and business plans that support portfolio growth, customer adoption, and long-term commercial success.

GC America is recruiting for Product Manager opportunities supporting key product portfolios, including Preventative/MI, Restorative, Digital Materials, and future New Product Launch initiatives. Candidates may be considered for various product lines based on experience, industry expertise, and business needs.

Essential Duties & Responsibilities

Upstream Product Strategy & Launch Planning

• Lead upstream product management activities, including market opportunity assessment, customer needs analysis, product positioning, launch readiness, and commercialization planning.
• Develop product launch strategies, business cases, product requirements, value propositions, and launch plans for assigned product portfolios.
• Partner with R&D, global product teams, education, regulatory, operations, and commercial stakeholders to align product launch needs, timelines, risks, and success measures.
• Define launch objectives, KPIs, strategic priorities, and growth initiatives to support product adoption and portfolio performance.

Downstream Product & Go-to-Market Execution

• Execute downstream product management activities, including go-to-market planning, promotional support, field readiness, campaign input, and lifecycle management.
• Collaborate with Marketing Communications to support messaging, brand awareness, lead generation, digital campaigns, and product education initiatives.
• Partner with Sales and Education teams to support customer acquisition, key account growth, product adoption, and sales effectiveness.
• Monitor market trends, competitive activity, customer feedback, and product performance to identify growth opportunities and corrective actions.

Forecasting, Inventory & Business Performance

• Develop and maintain product-level sales forecasts, launch forecasts, demand assumptions, and inventory planning inputs in partnership with Sales, Finance, Operations, and Supply Chain.
• Analyze sales performance, market data, CRM insights, customer adoption, and product profitability to inform business recommendations.
• Support budgeting, ROI analysis, SKU rationalization, portfolio lifecycle decisions, and growth planning for assigned product categories.
• Proactively identify risks related to demand, inventory availability, launch timing, and sales execution, and recommend mitigation plans.

Sales Enablement, CRM & Commercial Tools

• Develop and maintain sales enablement tools, including launch playbooks, product training materials, competitive positioning guides, objection handling resources, presentations, sell sheets, and customer-facing tools.
• Effectively use CRM tools to track opportunities, customer activity, sales initiatives, campaign performance, and field feedback; Salesforce experience is preferred.
• Translate product strategy into clear field communication, launch training, and actionable tools that help Sales teams engage customers and accelerate adoption.
• Partner with Sales leadership to identify enablement gaps and continuously improve tools, messaging, and field readiness.

KOL, Customer & Stakeholder Communications

• Build and maintain effective communications with Key Opinion Leaders (KOLs), customers, clinicians, educators, and internal stakeholders to gather insights and support product strategy.
• Collaborate with education and KOL teams to support advisory boards, product evaluations, educational programs, speaker preparation, and relationship development.
• Represent the voice of customer and voice of field in product planning, launch readiness, messaging, training, and portfolio optimization activities.

AI, Analytics & Strategic Planning

• Use AI-enabled tools and digital platforms to improve research, analysis, content development, sales enablement, planning, productivity, and decision support.
• Apply structured strategic planning methods to define market priorities, launch roadmaps, competitive responses, growth opportunities, and resource recommendations.
• Create clear business recommendations, presentations, and decision support materials for cross-functional stakeholders and leadership.

Cross-Functional Collaboration & Events

• Operate effectively within a matrix organization while collaborating with local and global stakeholders.
• Participate in product launch meetings, customer visits, major conferences, educational events, internal trainings, and industry meetings as needed.
• Perform additional duties and responsibilities as assigned.

Requirements

Minimum Qualifications

• Bachelor’s degree in Marketing, Business, Life Sciences, Dentistry, or related field; MBA preferred.
• 3–5+ years of product management, product marketing, upstream marketing, commercial marketing, or related business experience.
• Demonstrated experience supporting product launches, go-to-market initiatives, or commercialization planning.
• Strong analytical capability, including experience with sales forecasting, inventory planning inputs, business performance analysis, and market data interpretation.
• Ability to develop sales enablement tools and communicate product strategy clearly to Sales, Education, and customer-facing teams.
• Effective communication skills with KOLs, customers, cross-functional partners, and leadership stakeholders.
• Ability to manage multiple priorities in a fast-paced matrix environment with strong organization, project management, and follow-through.
• Proficiency with Microsoft Office applications and AI-enabled productivity or analysis tools.

Preferred Qualifications

• Dental industry, healthcare, medical device, clinical, or professional products experience preferred.
• Experience with CRM tools; Salesforce experience preferred.
• Experience working with KOLs, advisory boards, customer education, field sales, and/or sales training teams.
• Knowledge of restorative, preventative, digital materials, or other dental product categories preferred.
• Experience analyzing CRM data, market data, and sales trends to develop strategic business recommendations.
• Comfort using AI tools to support research, content development, analysis, workflow efficiency, and sales enablement deliverables.