Product-Led Growth Marketing Manager (Data-Driven)

WATI.io; United States; Remote; USD 130,000 - 170,000; Full time

Job summary

Wati, a data-driven AI-powered customer engagement platform, seeks a Product Marketing/Growth role to work with Product on usage analytics and monetization opportunities. You will identify features and segments with high expansion potential and craft messaging, in-product guidance, content, and enablement to drive revenue.

You will collaborate across product, sales, and marketing to translate insights into go-to-market strategies, content, and campaigns, while staying current with LLM/AI trends

Qualifications

• 5+ years in B2B SaaS in product marketing, growth marketing, or hybrid product/growth
• Strong analytical mindset with data-driven decision making
• Excellent written and verbal communication; ability to translate insights into messaging
• Keen eye for design and user experience
• Fluent in English, Portuguese, and Spanish

Responsibilities

• Partner with Product on usage and growth initiatives; review roadmap and feature performance
• Identify opportunities for expansion and monetization from usage data
• Translate data insights into revenue actions, messaging, and content
• Define GTM plans; align sales, product, and marketing around strategy
• Analyze adoption and activation metrics to reduce friction in onboarding

Skills

Data analysis

Cross-functional collaboration

Excellent communication

Design awareness

English-Portuguese-Spanish fluency

Ownership & initiative

Education

Bachelor's degree in marketing or business

MBA (plus)

Tools

Amplitude

Mixpanel

Google Analytics

Looker

Job description

Wati, a data-driven AI-powered customer engagement platform, seeks a Product Marketing/Growth role to work with Product on usage analytics and monetization opportunities. You will identify features and segments with high expansion potential and craft messaging, in-product guidance, content, and enablement to drive revenue.

You will collaborate across product, sales, and marketing to translate insights into go-to-market strategies, content, and campaigns, while staying current with LLM/AI trends