Product Lead Analyst, Clinical Go to Market Strategy - Forsyth Health - Remote

The Cigna Group; United States; Remote; USD 70,000 - 90,000; Full time

Job summary

The Cigna Group is seeking a Product Lead Analyst to oversee the Go to Market strategy for clinical data products. This role involves product positioning, market research, and cross-functional coordination, requiring strong communication and project management skills. Ideal applicants will have marketing experience and a creative mindset.

Qualifications

• 3-5 years of marketing or branding experience preferred.
• Experience in the pharma industry is a plus.
• Strong project management and organizational skills.

Responsibilities

• Responsible for product positioning, messaging, and branding strategy.
• Tracking and executing Marketing/Sales campaigns.
• Supporting market/customer research and coordinating timelines.

Skills

Project Management

Verbal Communication

Written Communication

Attention to Detail

Tools

Microsoft Office Suite

Job description

OVERVIEW:

The Product Lead Analyst for Clinical Go to Market (GTM) Strategy will be responsible for the overall stewardship of each data product’s GTM strategy. Forsyth will be continually developing data products to make available to existing and prospective clients, with an over index into clinical-specific data. This role will be responsible for supporting the leader of product growth and marketing in tracking and executing all GTM related deliverables prior to and after product launches. This role will need someone who has experience prioritizing and managing timelines and deliverables, is organized, task and deadline oriented, a good cross-functional partner, teachable in areas of opportunity, willing and ready to jump into ambiguity and define it and someone who is independent, strong communicator, self-starter and excited about delivering excellence to the market with a friendly and positive attitude.

RESPONSIBILITIES:

• Product positioning/messaging and overall branding strategy
• Tracking/Executing Marketing/Sales campaigns
• Supporting Market/customer research (competitive intel, understand the buyer needs)
• Understanding a product’s target audience (users)– who will use this product?
• Coordination across teams to understand how their delivery timelines effect GTM timelines
• Business Cases (where does our product fit into the product lifecycle of a given brand?)
• Use Cases (what are valuable ways they can use our product – examples of the how and what value it provides)
• Pricing and sales strategy coordination (involving key stakeholders and coordinating meetings to develop this information)
• Sales enablement (sales materials, presentations, talk-tracks, training, etc)
• Product launch planning (timelines, milestones, progress updates)
• Customer insight gathering (pre and post launch, if applicable), as well as feedback from internal stakeholders on client reactions to refine GTM approach or improve product

IDEAL CANDIDATES WILL HAVE A COMBINATION OF THE FOLLOWING:

• 3-5 years of Marketing and/or branding experience preferred
• Pharma Industry experience a plus
• Exceptional verbal and written communication skills
• Working knowledge of Microsoft Office Suite, including Excel and PowerPoint
• High attention to detail and excellent organizational skills
• Strong project management skills
• Ability to learn and network internally
• Curiosity to learn and eagerness to expand knowledge and skill set
• Creative mindset with a passion to share ideas

If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.

About Evernorth Health Services

Evernorth Health Services, a division of The Cigna Group, creates pharmacy, care and benefit solutions to improve health and increase vitality. We relentlessly innovate to make the prediction, prevention and treatment of illness and disease more accessible to millions of people. Join us in driving growth and improving lives.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: [e-mail] for support. Do not email [e-mail] for an update on your application or to provide your resume as you will not receive a response.

The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.