Product Launch Marketing Lead

Ashby, Inc.; Oregon; Hybrid; USD 100,000 - 150,000; Full time

Benefits offered by this job

Competitive salary and equity

10-year stock option exercise window

Unlimited PTO

12 weeks family leave

Equipment budget

Learning budget

Top-tier health insurance (US)

Diverse and inclusive culture

Job summary

Ashby is seeking a Release Marketer to own product releases across multiple product lines. You’ll translate product specs into compelling materials, messaging, and demos that power launches, with close collaboration to Product and Engineering to understand how features work and how they benefit customers.

You’ll craft one-pagers, demos, walkthrough videos, and a launch newsletter while enabling teams with scalable processes and clear customer value storytelling.

Qualifications

• You're highly organized, and can keep multiple releases, owners, and deadlines moving at once without anything slipping.
• You've got an exceptional eye for detail - people consistently trust you as the final eye on something because you catch more than just typos every time.
• You can switch between products and contexts easily, and pick up a new feature quickly enough to explain it well.

Responsibilities

• Release products and features across multiple product lines.
• Own go-to-market planning and execution for feature releases.
• Produce polished feature videos for use across social media, the website, and other marketing channels.
• Create assets including blog posts, one-pagers, demo videos, internal launch docs, and enablement materials.
• Turn features into clear customer value through videos, walkthroughs, and content that communicates benefits.
• Coordinate release promotion with cross-functional teams to ensure aligned messaging.
• Maintain product launch velocity by leveraging AI, automation, and scalable systems.

Job description

Ashby is seeking a Release Marketer to own product releases across multiple product lines. You’ll translate product specs into compelling materials, messaging, and demos that power launches, with close collaboration to Product and Engineering to understand how features work and how they benefit customers.

You’ll craft one-pagers, demos, walkthrough videos, and a launch newsletter while enabling teams with scalable processes and clear customer value storytelling.