Product Marketing Manager, Release Marketer

The Wrap; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Ashby is seeking a Release Marketer in the United States to own product releases end-to-end, translating product specs into compelling materials and demos for sales and customers.

The role focuses on clear storytelling, documenting launches, and collaborating with Product and Engineering to ensure fast, high-velocity releases that resonate with users and stakeholders.

Qualifications

• Strong product instincts and ability to tell a compelling product story.
• Clear writing and editorial clarity across materials.
• Bias for building systems that scale and reusability.

Responsibilities

• Own product releases from planning to launch and post-mortem.
• Translate product specs into materials, messaging, and demos for launches.
• Create one-pagers, product videos, walkthroughs, and newsletters for updates.
• Build internal enablement to keep teams informed about changes and launches.

Job description

Hi I’m Rosalia, and I look after our Product Marketing team at Ashby.

I started my career in Product Marketing and helped build the Sales Enablement function at HubSpot during its journey from startup to IPO. Since then, I’ve worked across RevOps and Customer Marketing at Procore and Meta, partnering with incredible teams to bring differentiated products to market. I first heard of Ashby through our Head of Content, Anum with whom I’d spent those early days at HubSpot, and was inspired by the level of thoughtfulness and operating principles I saw and read about. I joined Ashby in April of 2024 back in Product Marketing - bringing all these experiences together to help build a thoughtful, high-impact team.

We’re a growing, tight-knit team - and we’re just getting started.

We value technical curiosity, editorial clarity, and first-principles thinking. We avoid jargon, favor plain English, and aim to genuinely help customers understand what our product does and how it can help them. You don’t need a decade in PMM to succeed here - but you do need strong product instincts, clear writing, and a bias for building systems that scale.

We’re looking for a Release Marketer who is excited about owning product releases.

This role is for someone who thrives on the details but understands the bigger picture – someone who can clearly explain how a new feature or product benefits prospects and customers in their daily workflows and approach to talent acquisition. Someone who wants to work closely with Product and Engineering to understand how a feature works, and act as a translator for the front-line teams. That means translating product specs into the materials, messaging, and demos that power our releases. This person should feel excited about selling with value and obsess over customer use cases and how we tell our product story. From crafting one-pagers and recording crisp, clear product videos and walkthroughs, to running our product updates newsletter, to building internal enablement that keeps our whole team informed on what’s changed, you’ll help us tell our differentiated story and keep our launch velocity high.

You’ll work across multiple product lines, so you’ll need to context switch easily. Organization, attention to detail, and the ability to juggle and coordinate across multiple teams are among the