Product Launch Experiences Lead

Apple, Inc.; Cupertino (CA); On-site; USD 150,000 - 226,000; Full time

Job summary

Apple is seeking an Event Manager, Product Launches to help execute Apple's experiential strategy around new product introductions. The ideal candidate is creative, collaborative, detail-oriented, and thrives in fast-paced environments.

You’re both a thinker and a doer, with a focus on solutions and a passion for bringing ideas to life through exceptional experiences. You will build milestone brand moments that introduce new Apple products to influencers—media, creators, and opinion

Qualifications

• 8+ years of experience in event marketing, brand strategy or program management.
• BA degree or equivalent professional experience.
• Keynote proficiency and presentation skills that drive decision making.

Responsibilities

• Develop, plan, and execute end-to-end launch experiences, including launch films, live Keynote presentations, and hands-on product experiences.
• Collaborate with PR, marketing, and design to deliver experiences that align with Apple's standards.
• Manage budgets, timelines, logistics, vendor relationships, and post-event reporting.
• Lead or support projects from concept to realization, ensuring seamless execution and stakeholder alignment.
• Translate product storytelling into physical experiences that inspire and delight.

Skills

Event marketing

Brand strategy

Program management

Keynote proficiency

Education

BA degree

Job description

Apple is seeking an Event Manager, Product Launches to help execute Apple's experiential strategy around new product introductions. The ideal candidate is creative, collaborative, detail-oriented, and thrives in fast-paced environments.

You’re both a thinker and a doer, with a focus on solutions and a passion for bringing ideas to life through exceptional experiences. You will build milestone brand moments that introduce new Apple products to influencers—media, creators, and opinion