Product Growth Lead: Data, Ideation & Experiments

Meta; Madison (WI); On-site; USD 134,000 - 189,000; Full time

Job summary

Meta is seeking a Growth Analyst leader to drive growth across our apps, embedded within product teams. This role requires a mix of data analysis, product ideation, and cross-functional collaboration to influence long-term product strategies and measurable impact.

The position emphasizes owning outcomes, sustainable growth, and collaboration with engineers, designers, PMs, and data scientists to deliver high-visibility initiatives across Facebook, Instagram, WhatsApp and Oculus.

Qualifications

• Bachelor's degree or equivalent practical experience.

Responsibilities

• Lead growth strategy across a large product area and drive cross-team alignment.
• Drive long term growth of Meta Inc products through data analysis, product ideation, and experimentation to optimize product experiences.
• Understand trends in user behavior and product usage to influence growth strategy.
• Identify opportunities to drive growth and prioritize them to maximize long-term growth.
• Execute on projects by working closely with engineering and other members of product teams to land impact on product goals; lead experimentation from designing tests to analyzing results that lead to launch decisions.

Skills

Growth strategy leadership

Cross-functional collaboration

Data analysis

Experimentation

Product ideation

Multidisciplinary collaboration

SQL / data querying

Quantitative analysis

User behavior analysis

Education

Bachelor's degree in a directly related field

Job description

Meta is seeking a Growth Analyst leader to drive growth across our apps, embedded within product teams. This role requires a mix of data analysis, product ideation, and cross-functional collaboration to influence long-term product strategies and measurable impact.

The position emphasizes owning outcomes, sustainable growth, and collaboration with engineers, designers, PMs, and data scientists to deliver high-visibility initiatives across Facebook, Instagram, WhatsApp and Oculus.