Product Growth Director - ROI & Growth Leader

AARP; Washington (District of Columbia); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

401(k)

Pension plan

Health, dental, and vision plans

Paid time off

Job summary

AARP is seeking a Product Growth Director to maximize ROI of internal enterprise programs by identifying growth opportunities, shaping new offerings, and bringing new products to market. You will partner with stakeholders to translate capabilities into consumer-facing solutions that drive adoption and revenue.

The role requires deep product strategy experience, cross-functional leadership across technology, marketing, and operations, and a track record of scaling new opportunities with

Qualifications

• Bachelor's degree or equivalent experience in Business Administration, Marketing, Economics, Finance, Product Management, or a related field; MBA preferred.

Responsibilities

• Assesses the enterprise’s portfolio of products to identify underleveraged assets and translate them into high-value growth opportunities, developing clear hypotheses on how to extend their reach into consumer-facing or market-facing offerings that drive measurable adoption, engagement, and revenue.
• Evaluate market trends, customer needs, and competitive dynamics to prioritize opportunities that maximize return on investment, ensuring focus on initiatives with the strongest strategic alignment and potential for scalable impact.
• Develops robust business cases, including value propositions, target audiences, and expected outcomes, to secure stakeholder alignment and investment support.
• Owns the profit and loss (P&L) across multiple lines of business, including forecasting, budgeting, pricing strategy, margin management, and investment decisions.
• Articulates clear product concepts, use cases, and experience flows that connect internal capabilities to real customer value, ensuring offerings are practical, relevant, and easy to adopt.
• Drives cross-functional alignment to move ideas quickly from concept to launch and beyond by optimizing post launch and defining growth strategies or sunset recommendation.

Skills

Leadership

Strategy

Product management

Market analysis

Cross-functional teams

Education

Bachelor's degree or equivalent

MBA preferred

Job description

AARP is seeking a Product Growth Director to maximize ROI of internal enterprise programs by identifying growth opportunities, shaping new offerings, and bringing new products to market. You will partner with stakeholders to translate capabilities into consumer-facing solutions that drive adoption and revenue.

The role requires deep product strategy experience, cross-functional leadership across technology, marketing, and operations, and a track record of scaling new opportunities with