Product Director - Professional Promotion, HCP Marketing

Johnson Johnson; Horsham (PA); On-site; USD 140,000 - 190,000; Full time

Job summary

Johnson & Johnson Innovation Medicine is seeking a Product Director, Professional Promotion to lead U.S. healthcare professional marketing for IMAAVY (nipocalimab) in warm autoimmune hemolytic anemia (wAIHA), based in Horsham, PA.

The role drives strategic professional promotion, customer activation, and brand adoption, reporting to the Group Product Director, IMAAVY Market Development, with up to 25% travel.

Qualifications

• A minimum of 7 years of pharmaceutical or healthcare commercial experience.
• At least 5 years of experience in marketing, sales, or commercial strategy.
• Proven cross-functional leadership in a matrix environment.
• Strong strategic, analytical, communication, and project leadership skills.

Responsibilities

• Lead HCP marketing strategy and execution for IMAAVY in the wAIHA indication.
• Develop integrated promotional campaigns and educational initiatives that support brand objectives.
• Drive omnichannel engagement across personal, digital, congress and peer-to-peer channels.
• Partner with cross-functional teams to develop compliant promotional materials and CAC navigation.
• Lead agency partners and manage key marketing initiatives from strategy through execution.

Skills

Pharma marketing

Cross-functional leadership

Strategic planning

Data-driven decision making

Education

Bachelor's degree

MBA or MS preferred

Job description

Johnson & Johnson Innovation Medicine is seeking a Product Director, Professional Promotion to lead U.S. healthcare professional marketing for IMAAVY (nipocalimab) in warm autoimmune hemolytic anemia (wAIHA), based in Horsham, PA.

The role drives strategic professional promotion, customer activation, and brand adoption, reporting to the Group Product Director, IMAAVY Market Development, with up to 25% travel.