Product Designer — Onboarding & Growth (Consumer)

Base Power Company; Austin (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Base Power Company seeks a product designer to shape how people discover, understand, and start with Base across website, enrollment, and mobile app. You will collaborate with engineering, growth, operations, and the design team to ship engaging experiences and improve usability, engagement, and conversion.

You will use customer insights and product metrics to identify opportunities, experiment with flows, and help build scalable design systems.

Qualifications

• 2 to 4 years of product design experience, ideally working on consumer products.
• A portfolio that demonstrates strong visual craft, thoughtful interaction design, and clear problem solving.
• Comfort working with product metrics and analytics to understand user behavior, identify friction, and make informed design decisions.
• The ability to take a defined problem, explore different approaches, and independently drive a solution through launch.
• Experience using product data, customer insights, and experimentation to identify opportunities, improve existing experiences, and measure impact.
• Comfort using AI and new tools to go beyond traditional design workflows. We'd love to see something you've built, not just designed.
• Strong Figma skills and experience working within and contributing to a design system.
• Strong design judgment and the ability to make exceptional work within real-world constraints.
• A resourceful, curious mindset. You're willing to figure things out, learn new skills, and find better ways to work.
• A point of view on your work, paired with openness to feedback and collaboration.
• Curiosity about energy, climate, or products that combine hardware and software.

Responsibilities

• Evolve top-of-funnel experience and improve onboarding and enrollment.
• Shape and build what's next across website and mobile app from concept through launch.
• Let data guide design decisions by analyzing metrics, funnels, and user behavior.
• Own the outcomes after launch and iterate based on results.
• Be a designer who builds using AI, code, and emerging tools to prototype ideas.
• Make complex energy concepts feel simple and approachable.
• Help shape our design language and contribute to the design system.
• Balance multiple projects and prioritize impactful work.

Skills

Product design

Portfolio

Product metrics

AI tools

Figma

Design systems

Creative problem solving

Collaboration

Curiosity about energy

Independent ownership

Feedback-oriented

Tools

Figma

Job description

Base Power Company seeks a product designer to shape how people discover, understand, and start with Base across website, enrollment, and mobile app. You will collaborate with engineering, growth, operations, and the design team to ship engaging experiences and improve usability, engagement, and conversion.

You will use customer insights and product metrics to identify opportunities, experiment with flows, and help build scalable design systems.