Product Designer — Onboarding & Energy UX

Base Power; Austin (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Base is seeking a product designer to shape how people discover, understand, and start with Base. You’ll work across our website, enrollment experience, and mobile app, improving existing flows and building new features as we grow.

You’ll translate customer insights into actionable design, use metrics to identify friction, and partner with engineering, growth, and design to ship experiences and iterate after launch.

Qualifications

• 2–4 years of product design experience for consumer products.
• Portfolio demonstrating strong visual craft and interaction design.
• Experience using product data to inform design decisions.
• Ability to explore multiple approaches and drive a solution to launch.
• Experience with AI and new tools in design workflows.
• Strong Figma skills and design system involvement.

Responsibilities

• Improve top-of-funnel discovery, understanding, and enrollment flows.
• Own new features from concept to launch across web and mobile.
• Analyze product metrics and funnels to identify friction and opportunities.
• Monitor launch outcomes and guide future improvements.
• Prototype ideas using AI, code, and emerging tools.
• Clarify complex energy concepts into simple experiences.
• Help shape and evolve the design system and language.
• Balance multiple projects and prioritize impactful work.

Skills

Product design

User research

Figma

Design systems

Data-informed design

AI prototyping

Experimentation

Cross-functional collaboration

Tools

Figma

Prototype tools

Job description

Base is seeking a product designer to shape how people discover, understand, and start with Base. You’ll work across our website, enrollment experience, and mobile app, improving existing flows and building new features as we grow.

You’ll translate customer insights into actionable design, use metrics to identify friction, and partner with engineering, growth, and design to ship experiences and iterate after launch.