Product Designer

HYBE AMERICA; Santa Monica (CA); Hybrid; USD 90,000 - 100,000; Full time

Job summary

HYBE Americas seeks a senior Product Designer to bridge artist narratives with commercial merchandise. You will lead end-to-end design across apparel and hard goods, translating artist IPs into globally resonant products while collaborating with Merchandising, Production, and Business teams to scale offerings for tours and direct channels.

In this hybrid role based in Santa Monica, you will develop visual direction, manage production specs, and mentor a direct report.

Qualifications

• 7+ years in product/merchandise design, ideally in entertainment or lifestyle brands.
• Expert proficiency in Adobe Creative Suite and tech pack development.
• Deep understanding of fandom culture and translating trends into products.
• Bilingual Korean and English preferred.
• Strong organizational, project management and cross-functional collaboration skills.
• Portfolio demonstrating translating IP to merchandise, apparel and accessories, and creative direction.

Responsibilities

• Lead end-to-end merchandise design across apparel and accessories.
• Translate HYBE artist IPs into commercially viable designs for global fans.
• Develop visual direction and assets including logos, typography, tour themes.
• Analyze fandom culture and market trends to create high-demand concepts.
• Direct photoshoots and set visual marketing guidelines for storytelling.
• Partner with Merchandising and Business teams to align vision with financial plans.
• Manage and mentor one direct report within Product Design.

Skills

Adobe Creative Suite

Tech pack development

Project management

Cross-functional collaboration

Bilingual Korean/English

Creative direction

Tools

Tech packs

Job description

HYBE Americas is part of HYBE, a global leader at the intersection of music, entertainment, and technology. We represent some of the world’s most influential artists and continue to expand our creative and cultural impact across the Americas. At HYBE, we believe in the power of music and foster a culture built on Passion, Autonomy, and Trust.

Position Overview

As a Product Designer, you will be at the intersection of music, fandom, and fashion, transforming the unique IPs of HYBE artists into compelling physical products for a global audience. You will act as a vital bridge between artist narratives and commercial reality, collaborating closely with Merchandising, Production, and Business teams to ensure every product resonates with fans while meeting global business standards.

In this senior hands‑on role, you will lead the expansion of our global merchandise portfolio by balancing creativity with production reality. Your mission is to develop diverse product assortments that offer fresh value to fans while scaling our SKU offerings and supporting large-scale tour business.

This is a full‑time, hybrid role based in our Santa Monica office, with in‑person collaboration 3 days per week and remote work 2 days per week. Candidates must be based in or willing to relocate to the greater Los Angeles area at their own expense prior to their start date — we are not offering relocation assistance for this role, though it may be considered on a case‑by‑case basis for select candidates.

Key Responsibilities

• Lead end‑to‑end merchandise design across apparel (soft lines) and accessories (hard goods).
• Translate diverse HYBE artist IPs and narratives into commercially viable designs for global fans.
• Develop visual creative direction and secondary assets including logos, typographics, tour themes, and visual motifs.
• Analyze fandom culture and market trends to transform fan desires into high demand product concepts.
• Direct merchandise photoshoots and define visual marketing guidelines for high impact storytelling.
• Partner with Merchandising and Business teams to align creative vision with financial plans and channel strategies (tour, D2C, wholesale, license).
• Manage and mentor one direct report within the Product Design function

Technical Execution & Production Collaboration

• Create production‑ready tech packs with detailed print, embellishment, and construction specifications.
• Work closely with Production to ensure design feasibility, cost targets, and operational scalability.
• Oversee sample reviews and iterations to ensure design integrity through final production.
• Optimize internal design workflows and standards for operational scalability across multiple labels.

Qualifications

• 7+ years of product/merchandise design experience, ideally in entertainment, fashion or lifestyle brands.
• Expert proficiency in Adobe Creative Suite and tech pack development.
• A deep understanding of fandom culture and the ability to translate fan trends into high demand products.
• Bilingual proficiency in Korean and English is preferred.
• Deep understanding of K‑pop fandom culture and sentiment, and its role in merchandise demand.
• Highly organized with strong project management and cross‑functional collaboration skills.
• A professional portfolio is required for consideration. Please include a direct link to your portfolio within your resume. Applications submitted without a portfolio will not be reviewed. Your portfolio should demonstrate:
• The ability to translate brand IP or artist narratives into physical merchandise.
• Expertise in apparel and accessory design.
• Examples of creative direction, including graphic development, photoshoot oversight and visual storytelling.
• Technical proficiency through detailed tech packs and production specifications.

Salary Range

The salary range for this job is $90,000 to $100,000. This is a good faith effort at the time of posting. This range is base salary only and does not include benefits and any other compensatory components of the role.

Why Join Us

At HYBE Americas, you’ll play a pivotal role in shaping the voice and reputation of one of the most dynamic and innovative companies in global entertainment. You’ll work with some of the world’s most exciting artists and help tell the stories that define culture. We back our passion for music with benefits that take care of you, so you can bring your best to the work that inspires millions.

• Medical, dental, and vision insurance
• Company 401(k) match up to 5%
• Flexible paid time off
• FSA
• Life insurance
• Wellhub membership that gives you access to gyms and fitness studios
• Excellent parental leave policies

HYBE Americas is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.