Product Communications Specialist

Jobicy; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Work-from-home arrangement

Competitive salary and benefits

Job summary

Binance is seeking a senior PR/communications leader to shape global product communications, GTMs, and media programs. You will position Binance as a category leader and collaborate with Product Marketing to align messaging with business goals.

The role emphasizes strong writing and storytelling to translate complex crypto concepts for media and users, while thriving in a fast-paced, remote-friendly environment.

Qualifications

• 5 years of experience in PR/communications, preferably in crypto or fintech.
• Strong writing and storytelling skills, able to simplify complex products.
• Experience with media strategy and crisis management is a plus.
• Ability to work in a fast-paced, proactive environment and manage stakeholders.

Responsibilities

• Help develop and execute global integrated communications for product including GTMs and campaigns.
• Position Binance and Binance products as leaders in their respective product categories through media opportunities.
• Partner with Product Marketing to ensure product messaging and campaign strategy and execution are aligned.
• Support and troubleshoot product related issues, contain, deescalate and resolve public and user concerns.

Skills

Public relations

Media relations

Storytelling

Technical writing

Crypto experience

Job description

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities:

• Help develop and execute global integrated communications for product including GTMs and campaigns, and in support of Binance’s broader product strategy and business objectives
• Position Binance and Binance products as leaders in their respective product categories through media opportunities
• Partner with Product Marketing to ensure product messaging and campaign strategy and execution are aligned
• Support and troubleshoot product related issues, contain, deescalate and resolve public and user concerns.

Requirements:

• 5 years of experience in PR, communications. Experience in crypto, fintech, traditional finance, consumer technology is strongly preferred.
• Good understanding of consumer financial and trading products
• Strong writing and storytelling skills, with the ability to simplify complex or technical products and concepts into media- and user-friendly narratives
• Proactive and at ease in a fast-paced environment, ability to prioritize, manage stakeholde

Why Binance

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer.

We believe that having a diverse workforce is fundamental to our success.

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