Product Comms Lead

Blockchain; United States; Hybrid; USD 119,000 - 172,000; Full time

Benefits offered by this job

Equity

In-office 4 days/week

Job summary

Blockchain is seeking an experienced Communications Lead to shape the next chapter of its product, regulatory, and technology narrative. You will manage product launch comms, licensing wins, policy engagement, and thought leadership across consumer and institutional portfolios from our London base.

You will own end-to-end comms for launches, drive AI positioning, and build relationships with press and influencers to advance trust and adoption in a fast-moving crypto landscape.

Qualifications

• 5+ years of crypto/fintech comms leadership experience.
• Deep crypto literacy with ability to learn Blockchain.com's roadmap.
• Proven track record translating complex products into high-impact value propositions.
• Strong cross-functional collaboration with Product, Marketing, Strategy, Legal and Compliance.
• Editorial excellence in writing and editing technical/regulatory content.

Responsibilities

• Narrative & Strategy: Build and execute a differentiated product and technology comms strategy and narrative for Blockchain.com, sitting at the intersection of consumer and institutional products, AI, and regulatory/compliance.
• Product Launch Comms: Own end-to-end comms for a consistently full pipeline of product launches. Work with Marketing and Product on comms plans to ensure Marketing’s product campaigns support and are supported by Comms-led work.
• Regulatory Comms: Lead announcements of licensing, regulatory, and compliance milestones. Input into how Blockchain.com contributes to the wider regulatory and policy conversation.
• AI Positioning: Define and champion Blockchain.com’s position on AI and storytell around how AI improves what we build internally and in customer-facing products.
• Tech Media & Influencer Relations: Own key press and influencer relationships and proactive and reactive opportunities across product and technical topics.
• Thought Leadership: Build high-impact platforms for product, technical, and AI spokespeople, including proactive media opportunities, speaking engagements, product-focused award submissions, and executive social presence.
• Content Creation: Write compelling product-focused content, including blog posts, press releases, and executive social posts.

Skills

Crypto comms leadership

Editorial skills

Cross-functional collaboration

Job description

Blockchain is connecting the world to the future of finance. As the most trusted and fastest-growing global crypto company, it helps millions of people worldwide safely access cryptocurrency. Since its inception in 2011, Blockchain has earned the trust of over 90 million wallet holders and more than 40 million verified users, facilitating over $1 trillion in crypto transactions.

We are looking for an experienced Communications Lead to help shape the next chapter of Blockchain.com s product innovation, regulatory strength, and technology story. As Product Comms Lead, you will manage communications and content around our product announcement pipeline, innovation narrative, licensing wins, and technology thought leadership across Blockchain.com s consumer and institutional portfolio. You will be responsible for making Blockchain.com highly visible, relevant, and recognized as a leading force in the industry among press and other key stakeholders who engage with our content. This person will be responsible for making Blockchain.com highly visible, relevant and known as leading the industry with press and other stakeholders who ingest our content. You will lead the tech-forward earned (PR) and owned media strategy and execution across major launches, evergreen blog and thought leadership content, and select regulatory/policy news cycles. The ideal candidate is equal parts crypto-native storyteller and comms tactician. You aren t just a media hound; you are a strategic comms pro who knows how to position cutting-edge tech, products and regulatory progress so that they accrue to the overall narrative we re building for Blockchain.com. You understand what makes press tick and can get them to write, but you re also able to weave a technology story through other channels, from written blog content to executive social to awards submissions. The right candidate combines a deep literacy of the crypto industry and its influencers (traditional press and emergent) with a proven ability to turn complex financial concepts, products, AI advances and regulatory milestones into compelling storylines, press coverage and content that drives attention, trust and adoption.

WHAT YOU WILL DO

Narrative & Strategy: Build and execute a differentiated product and technology comms strategy and narrative for Blockchain.com, sitting at the intersection of consumer and institutional products, AI, and regulatory/compliance.

• Product Launch Comms: Own end-to-end comms for a consistently full pipeline of product launches. Work with Marketing and Product on comms plans to ensure Marketing s product campaigns support and are supported by Comms-led work.
• Regulatory Comms: Lead announcements of licensing, regulatory, and compliance milestones. Input into how Blockchain.com contributes to the wider regulatory and policy conversation.
• AI Positioning: Define and champion Blockchain.com s position on AI and storytell around how AI improves what we build internally and in customer-facing products.
• Tech Media & Influencer Relations: Own key press and influencer relationships and proactive and reactive opportunities across product and technical topics. Widen the set of emerging influencers we reach with innovation news.
• Thought Leadership: Build high-impact platforms for product, technical, and AI spokespeople, including proactive media opportunities, speaking engagements, product-focused award submissions, and executive social presence.
• Content Creation: Write compelling product-focused content, including blog posts, press releases, and executive (and occasionally corporate) social posts.

WHAT YOU WILL NEED

More than 5 years of experience leading branches of a crypto, DeFi, fintech, or an adjacent comms program. Deep crypto literacy, with an aptitude for learning more and going deep on Blockchain.com s business, product and regulatory roadmap. Proven track record of announcing complex technical products and translating them into simple, high-impact value propositions that resonate with press and other audiences. Strong cross-functional collaboration, with experience partnering on workflows across Product, Marketing, Strategy, Legal and Compliance. Exceptional editorial skills enabling you to write, edit, and distill both high-level concepts and granular crypto technical or regulatory details. Comfort working in a hyper-fast, high-judgment environment where market conditions change daily.

NICE TO HAVE

• Existing crypto industry media and influencer relationships
• Experience with comms/content about trading products, derivatives, options, perps, prediction markets, etc.
• Experience with comms/content centered on regulatory, licensing or policy topics

COMPENSATION & PERKS

Full-time salary based on experience and meaningful equity in an industry-leading company This is a role based in our London office, with a mandatory in-office presence four days per week. Work from Anywhere Policy: You can work remotely from anywhere in the world for up to 20 days per year.