Product Comms Lead

Jobs Web3; Dallas (TX); On-site; USD 180,000 - 230,000; Full time

Benefits offered by this job

Competitive salary

Four days in-person in Dallas

Daily lunch at office

Apple equipment

ClassPass membership

Flexible work culture

Job summary

Blockchain.com’s Communications Lead will shape product innovation, regulatory strength, and technology storytelling across our consumer and institutional portfolios. You’ll manage messaging for product announcements, licensing wins, and AI-driven thought leadership to ensure the company remains highly visible and trusted in the crypto ecosystem.

The role requires crypto-native storytelling, strategic tact, and a track record turning complex tech into clear value for press and stakeholders.

Qualifications

• 5+ years of crypto, DeFi, fintech communications leadership.
• Deep crypto literacy with ability to learn Blockchain.com roadmap.
• Proven track record translating complex tech to simple value propositions.
• Strong cross-functional collaboration with Product, Marketing, Legal and Compliance.
• Exceptional editorial skills to write and distill technical/regulatory details.
• Able to work in a fast-paced, high-judgment environment.

Responsibilities

• Build and execute a differentiated product and technology comms strategy.
• Own end-to-end comms for a full pipeline of product launches.
• Lead licensing, regulatory, and compliance announcements.
• Define Blockchain.com's position on AI and storytelling.
• Own press and influencer relationships across product topics.
• Develop thought leadership platforms for spokespeople and awards.
• Create compelling product-focused content including blog posts and press releases.

Skills

Crypto literacy

Editorial skills

Cross-functional collaboration

Strategic storytelling

Press relations

Job description

Job Description

Blockchain is connecting the world to the future of finance. As the most trusted and fastest-growing global crypto company, it helps millions of people worldwide safely access cryptocurrency. Since its inception in 2011, Blockchain has earned the trust of over 90 million wallet holders and more than 40 million verified users, facilitating over $1 trillion in crypto transactions.

We are looking for an experienced Communications Lead to help shape the next chapter of Blockchain.com’s product innovation, regulatory strength, and technology story.

As Product Comms Lead, you will manage communications and content around our product announcement pipeline, innovation narrative, licensing wins, and technology thought leadership across Blockchain.com’s consumer and institutional portfolio. You will be responsible for making Blockchain.com highly visible, relevant, and recognized as a leading force in the industry among press and other key stakeholders who engage with our content.

This person will be responsible for making Blockchain.com highly visible, relevant and known as leading the industry with press and other stakeholders who ingest our content. You will lead the tech-forward earned (PR) and owned media strategy and execution across major launches, evergreen blog and thought leadership content, and select regulatory/policy news cycles.

The ideal candidate is equal parts crypto-native storyteller and comms tactician. You aren't just a media hound; you are a strategic comms pro who knows how to position cutting-edge tech, products and regulatory progress so that they accrue to the overall narrative we’re building for Blockchain.com. You understand what makes press tick and can get them to write, but you’re also able to weave a technology story through other channels, from written blog content to executive social to awards submissions.

The right candidate combines a deep literacy of the crypto industry and its influencers (traditional press and emergent) with a proven ability to turn complex financial concepts, products, AI advances and regulatory milestones into compelling storylines, press coverage and content that drives attention, trust and adoption.

What You Will Do

• Narrative & Strategy: Build and execute a differentiated product and technology comms strategy and narrative for Blockchain.com, sitting at the intersection of consumer and institutional products, AI, and regulatory/compliance.
• Product Launch Comms: Own end-to-end comms for a consistently full pipeline of product launches. Work with Marketing and Product on comms plans to ensure Marketing’s product campaigns support and are supported by Comms-led work.
• Regulatory Comms: Lead announcements of licensing, regulatory, and compliance milestones. Input into how Blockchain.com contributes to the wider regulatory and policy conversation.
• AI Positioning: Define and champion Blockchain.com’s position on AI and storytell around how AI improves what we build internally and in customer-facing products.
• Tech Media & Influencer Relations: Own key press and influencer relationships and proactive and reactive opportunities across product and technical topics. Widen the set of emerging influencers we reach with innovation news.
• Thought Leadership: Build high-impact platforms for product, technical, and AI spokespeople, including proactive media opportunities, speaking engagements, product-focused award submissions, and executive social presence.
• Content Creation: Write compelling product-focused content, including blog posts, press releases, and executive (and occasionally corporate) social posts.

What You Will Need

• More than 5 years of experience leading branches of a crypto, DeFi, fintech, or an adjacent comms program.
• Deep crypto literacy, with an aptitude for learning more and going deep on Blockchain.com’s business, product and regulatory roadmap.
• Proven track record of announcing complex technical products and translating them into simple, high-impact value propositions that resonate with press and other audiences.
• Strong cross-functional collaboration, with experience partnering on workflows across Product, Marketing, Strategy, Legal and Compliance.
• Exceptional editorial skills enabling you to write, edit, and distill both high-level concepts and granular crypto technical or regulatory details.
• Comfort working in a hyper-fast, high-judgment environment where market conditions change daily.

NICE TO HAVE

• Existing crypto industry media and influencer relationships
• Experience with comms/content about trading products, derivatives, options, perps, prediction markets, etc.
• Experience with comms/content centered on regulatory, licensing or policy topics.

Compensation & Perks

• Competitive salary and meaningful equity in an industry-leading company.
• Based in our Dallas office with four days per week in-person collaboration
• Daily free lunch at the office
• ClassPass to keep you moving and well
• Apple equipment to do your best work
• The opportunity to be a key player and build your career at a rapidly expanding, global technology company in an exciting, emerging industry.
• Flexible, modern, and people-first work culture

Blockchain is committed to diversity and inclusion in the workplace and is proud to be an equal opportunity employer. We prohibit discrimination and harassment of any kind based on race, religion, color, national origin, gender, gender expression, sex, sexual orientation, age, marital status, veteran status, disability status or any other characteristic protected by law. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, and apprenticeship. Blockchain makes hiring decisions based solely on qualifications, merit, and business needs at the time.

You may contact our Data Protection Officer by email at [e-mail]. Your personal data will be processed for the purposes of managing Controller’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under Art. 6(1)(f) of Regulation (EU) 2016/679 (General Data Protection Regulation) as necessary for the purposes of the legitimate interests pursued by the Controller, which are the solicitation, evaluation, and selection of applicants for employment.

Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Controller to help manage its recruitment and hiring process on Controller’s behalf. Accordingly, if you are located outside of the United States, your personal data will be transferred to the United States once you submit it through this site. Because the European Union Commission has determined that United States data privacy laws do not ensure an adequate level of protection for personal data collected from EU data subjects, the transfer will be subject to appropriate additional safeguards under the standard contractual clauses.

Your personal data will be retained by Controller as long as Controller determines it is necessary to evaluate your application for employment. Under the GDPR, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted. You also have the right to data portability. In addition, you may lodge a complaint with an EU supervisory authority.

Requirements

• Languages English
• Work mode On-site
• Seniority Lead
• Eligibility United States