Product Commercialization Lead – Hybrid & Launch Expert

SmartRecruiters, Inc.; Deerfield (IL); Hybrid; USD 75,000 - 110,000; Full time

Benefits offered by this job

Health plans

401(k) with company contribution

Adoption benefits

Flexible time off

Product discounts

Job summary

Fortune Brands Innovations is seeking a Commercialization Manager to lead product launches across Outdoors brands. You will work with Product, Brand, Channel Marketing, Sales, and ops to translate strategy into actionable go-to-market plans and assets.

The role requires cross-functional leadership, budget management, and a focus on delivering launches that meet business objectives across B2B and B2C channels.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 5-7 years of experience in product marketing, commercialization, brand marketing or integrated marketing communications.
• Proficiency with Microsoft Office Suite.

Responsibilities

• Serve as the product marketing lead for assigned new product introductions and translate strategy into go-to-market plans.
• Develop and document tiered commercialization plans based on opportunity size and priorities.
• Lead development and delivery of commercialization assets including sales enablement materials and product literature.
• Establish launch milestones, owners, dependencies and decision points; monitor readiness and escalate risks.
• Provide briefs to internal creative teams and external agencies to align with positioning and channel requirements.
• Coordinate packaging and artwork development and review.
• Develop launch budgets and manage investments aligned with priorities.

Skills

Product marketing

Brand marketing

Cross-functional collaboration

Project leadership

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Microsoft Office Suite

Job description

Fortune Brands Innovations is seeking a Commercialization Manager to lead product launches across Outdoors brands. You will work with Product, Brand, Channel Marketing, Sales, and ops to translate strategy into actionable go-to-market plans and assets.

The role requires cross-functional leadership, budget management, and a focus on delivering launches that meet business objectives across B2B and B2C channels.