Producer - Global Brand

lululemon; Santa Monica (CA); On-site; USD 88,000 - 115,000; Full time

Benefits offered by this job

Extended health and dental benefits

Paid time off

Savings and retirement plan matching

Generous employee discount

Fitness & yoga classes

Parenthood top-up

Development course offerings

Mentorship programs

Job summary

lululemon in Santa Monica is seeking a Producer, Social, Global Brand to lead end-to-end production of premier social content across our global channels. You will partner with cross-functional teams and external partners to translate briefs into high-impact visuals, and manage budgets, schedules, and talent for on-time, on-brand delivery.

This role requires a strong production background, travel as needed, and a passion for culture and creative storytelling that resonates with our audiences.

Qualifications

• 5–8 years of production experience across social, editorial, fashion, culture, branded content, or integrated creative.
• Experience producing work across Instagram, TikTok, YouTube, and emerging platforms.
• Strong communication and relationship-building with internal stakeholders and external partners.
• Ability to travel as needed for production.

Responsibilities

• Own the production lifecycle from pre-production to post-production.
• Translate briefs into actionable production plans that meet time and budget targets.
• Collaborate with Social Strategists, Brand Marketing, Creative, and Social Creative Operations teams.
• Develop production approaches that protect creative ambition within schedule and budget.
• Manage budgets, forecasting, cost tracking, and invoicing.
• Handle contracts, permits, and licensing with Legal and Insurance.
• Source, hire, and manage production partners, vendors, and crew; oversee shoot-day logistics.
• Build and cultivate a diverse network of production talent.
• Contribute to evolving production workflows, tools, and systems.

Skills

Production management

Budgeting

Vendor management

Cross-functional collaboration

Travel readiness

Creative judgment

Storytelling awareness

Talent network

Communication

Job description

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

About This Team

The Global Social Media and Insights team is responsible for the day-to-day representation of the brand on social media. We partner with creative teams, brand managers, merchandising, styling, talent, creators, and external agency partners to bring to life compelling creative content rooted in strong social strategy. We lead the way when it comes to the brand’s presence online globally, and we partner with regional social teams to create continuity for local audiences.

Core Responsibilities

We’re looking for a Producer, Social, Global Brand to partner with our Global Social team to deliver best-in-class content for lululemon channels. You will build strong partnerships internally with working teams and stakeholders, and externally with production partners and vendors, to bring creative concepts to life. You are a creative problem solver who understands the creative process and how to work with creative and marketing teams to bring ideas from brief through delivery. You’re a leader with a love of people and production, and you thrive in a fast-paced environment while staying highly organized throughout.

lead the production lifecycle

• Own the production lifecycle for assigned projects, ensuring seamless day-to-day operations and smooth execution across pre-production, shoot, and post-production.
• Translate creative concepts and marketing briefs into actionable production plans that deliver high-quality work on time and on budget.

partner across teams

• Collaborate closely with Social Strategists, Brand Marketing, Creative, and Social Creative Operations teams to align production plans with project goals, timelines, and business requirements.
• Guide creative teams through production milestones and decision gates in partnership with Creative Operations, ensuring clarity and momentum throughout.

manage production strategy and execution

• Develop production approaches that protect creative ambition while navigating schedule, budget, and real-world constraints.
• Manage project risks by identifying options and impacts, and offering solutions that remove obstacles. You’ll approach production challenges creatively, bringing alternatives rather than defaulting to reducing the creative ambition of the project.

budget and financial management

• Manage overall production budgets, including estimating, forecasting, cost tracking, and reconciliation.
• Ensure accurate financial reporting and timely processing of invoices and payments.

contracts & compliance

• Manage all production paperwork, contracts, permits, and licensing requirements in partnership with Legal, Insurance, and cross-functional partners.

build and manage production teams and lead shoot execution

• Source, hire, and manage production partners, creative partners, vendors, and crew; communicate project and creative needs clearly; and act as a key point of contact throughout the project lifecycle.
• Own all shoot-day logistics, including crew oversight, talent and location management, and support for the internal working team.

cultivate partnerships

• Build and cultivate a diverse network of production and creative talent, continually identifying emerging collaborators and unexpected partners who can elevate the work.

production operations

• Work with leadership and senior producers to contribute to the evolution of production workflows, tools, and systems that increase efficiency and support high-quality output.
• Support projects through the creative lifecycle, collaborating with working groups, leadership, and budget owners to facilitate on-time and on-budget delivery.
• Support resource planning as needed.
• Assist with toolkit coordination, asset management, and trafficking.

Qualifications

• 5–8 years of production experience across social, editorial, fashion, culture, branded content, or integrated creative, ideally within a highly creative agency, production company, studio, or in-house brand team.
• Comfort building production models around the idea, from highly crafted shoots to nimble, experimental, creator-led, or unconventional approaches.
• Proven experience managing productions from concept through final delivery.
• Experience producing work across Instagram, TikTok, YouTube, and emerging platforms, with an understanding of how storytelling, production approach, and creative execution should adapt to different environments.
• Strong creative judgment and visual sensibility, with an understanding of contemporary photography, film, design, fashion, sport, and culture.
• A strong network of emerging and established production talent, with curiosity to continually discover new directors, photographers, filmmakers, editors, artists, and collaborators.
• Experience partnering with multi-disciplinary marketing and creative teams.
• Strong understanding of production workflows, budgeting, and vendor management.
• Strong communication and relationship-building skills with both internal stakeholders and external partners.
• Ability and willingness to travel as needed for production.
• Curiosity and passion for culture and content. You understand that a strong social idea can come from anywhere!

Reporting Structure

You → Executive Producer → Senior Director, Global Brand Creative & Experience Operations → SVP, Global Brand Creative & Experience

Must Haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

Please note: Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time for this role.

Compensation And Benefits Package

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $87,700 – $115,100 USD annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and equity offerings, subject to program eligibility requirements.

At Lululemon, Investing In Our People Is a Top Priority. We Believe That When Life Works, Work Works. We Strive To Be The Place Where Inclusive Leaders Come To Develop And Enable All To Be Well. Recognizing Our Teams For Their Performance And Dedication, Other Components Of Our Total Rewards Offerings Include Support Of Career Development, Wellbeing, And Personal Growth

• Extended health and dental benefits, and mental health plans
• Paid time off
• Savings and retirement plan matching
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

Workplace Arrangement

In-person collaboration and/or office-based work is necessary or important for the role. Work is mainly performed onsite, minimum 4 days per week.