Procurement GTM Lead for Data-First CLM

Agiloft, Inc.; United States; Remote; USD 120,000 - 190,000; Full time

Job summary

Agiloft, Inc. is seeking a Product Marketing Manager for Procurement to own go-to-market strategy, messaging, and enablement. You will bridge product, marketing, and sales to turn competitive and customer insights into product direction, packaging, and pricing.

This high-visibility role offers ownership of cross-functional launches and a direct impact on revenue, with a focus on supplier risk, approvals, and spend visibility.

Qualifications

• 6+ years of product marketing experience, ideally in B2B SaaS with GTM ownership.
• Knowledge of procurement, sourcing, supplier management, or source-to-contract is a plus.
• Experience with contract management, legal tech, or sales ops software is a plus.
• Comfort using AI tools for primary business functions is a plus.
• Proven ability to lead GTM plans spanning marketing, sales, and enablement.

Responsibilities

• Own the complete go-to-market plan for procurement, spanning marketing, sales, and enablement.
• Serve as liaison between product marketing and sales to align procurement positioning.
• Build and maintain an intelligence engine on competitive, customer, market insights.
• Translate intelligence into guidance shaping product roadmap, packaging, and pricing.
• Own positioning and messaging grounded in buyer workflows and budget pressures.
• Develop enablement assets: battlecards, guides, demo narratives, playbooks.
• Plan and lead GTM launches for procurement capabilities with cross-functional teams.
• Create content for procurement buyers: web copy, case studies, webinars, thought leadership.
• Build a business case and ROI framework to justify procurement investments.
• Identify procurement advocates and references to support marketing and sales.
• Track performance of GTM programs and prioritize future investment.
• Collaborate with product management on roadmap priorities and packaging decisions.

Skills

Go-to-market strategy

B2B SaaS

Procurement knowledge

AI tools

Cross-functional launches

Competitive intelligence

Roadmap & pricing

Messaging

Sales enablement

Analytics & data

Stakeholder collaboration

Job description

Agiloft, Inc. is seeking a Product Marketing Manager for Procurement to own go-to-market strategy, messaging, and enablement. You will bridge product, marketing, and sales to turn competitive and customer insights into product direction, packaging, and pricing.

This high-visibility role offers ownership of cross-functional launches and a direct impact on revenue, with a focus on supplier risk, approvals, and spend visibility.