Private Label Retail Account Manager

Echo Lake Foods, LLC; Burlington (WI); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

401(k) - Company contributes 3% of my/

Health insurance

Free Life insurance

Paid time off

Vision insurance

Free Uniforms

Tool Reimbursement

Job summary

Echo Lake Foods, LLC is a leading producer of ready-to-eat egg products and breakfast foods, with a national footprint in major retail and foodservice channels. The company, founded in 1941 and headquartered in Burlington, Wisconsin, recently joined Cal-Maine Foods, expanding resources and growth opportunities.

We are seeking a dynamic Private Label Retail Account Manager to drive development, management, and growth of private label accounts nationwide, collaborating across R&D, marketing,

Qualifications

• Minimum of 2-3 years of sales or account management experience in private label or CPG retail channels.
• Proven track record of managing broker relationships and launching private label or branded products.
• Experience working with major retail chains and private label ecosystems.
• Strong project management and cross-functional collaboration skills.
• Proficient in Microsoft Office Suite; CRM preferred.
• Highly analytical, with the ability to turn data into actionable insights.
• Exceptional communication, presentation, and negotiation skills.

Responsibilities

• Lead and execute private label strategies across national and regional retail accounts.
• Identify, qualify, and secure new private label business opportunities.
• Build and nurture strong relationships with retail buyers, category managers, R&D teams, and private label manufacturers.
• Manage product portfolios including margin analysis, pricing strategies, promotional planning, and brand development.
• Collaborate cross-functionally with internal departments (R&D, marketing, operations, quality, finance) to meet customer expectations.
• Leverage market and consumer insights to develop data-driven selling strategies and compelling presentations.
• Represent the company at trade shows and industry events such as PLMA.
• Utilize CRM systems for pipeline management, forecasting, and reporting.
• Participate in joint business planning and provide accurate sales forecasts and projections.
• Lead product innovation clinics or solution demos to support new product introductions.

Skills

Private label sales

CPG retail

Account management

Broker relationships

Cross-functional collaboration

Tools

CRM software

Microsoft Office Suite

Job description

Echo Lake Foods is a leading manufacturer of ready-to-eat egg products and breakfast foods, including waffles, pancakes, French toast, scrambled eggs, omelets, and egg patties, serving major retail, foodservice, and national restaurant customers across the United States. Founded in 1941 and headquartered in Burlington, Wisconsin, the company operates multiple production facilities throughout the Midwest and has built a strong reputation for quality, innovation, and customer partnerships.

In 2025, Echo Lake Foods was acquired by Cal-Maine Foods, Inc., the largest producer and distributor of fresh shell eggs in the United States, marking an exciting new chapter of growth. This partnership strengthens our resources, expands our capabilities, and supports continued investment in our people, facilities, and products. Creating new opportunities for employees to grow their careers within a stable and expanding organization.

Echo Lake Foods is seeking a dynamic and results-driven Private Label Retail Account Manager to lead the development, management, and growth of private label accounts across national and regional retail partners. This role will be integral in driving sales, building long-term strategic partnerships, and executing private label strategies that align with our company’s goals. The ideal candidate will bring a blend of sales expertise, category insight, and product development knowledge to deliver meaningful value to both our customers and organization.

Key Responsibilities:

• Lead and execute private label strategies across national and regional retail accounts.


• Identify, qualify, and secure new private label business opportunities.


• Build and nurture strong relationships with retail buyers, category managers, R&D teams, and private label manufacturers.


• Manage product portfolios including margin analysis, pricing strategies, promotional planning, and brand development.


• Collaborate cross-functionally with internal departments (R&D, marketing, operations, quality, finance) to meet customer expectations.


• Leverage market and consumer insights to develop data-driven selling strategies and compelling presentations.


• Represent the company at trade shows and industry events such as PLMA.


• Utilize CRM systems for pipeline management, forecasting, and reporting.


• Participate in joint business planning and provide accurate sales forecasts and projections.


• Lead product innovation clinics or solution demos to support new product introductions.

Qualifications:

• Minimum of 2-3 years of sales or account management experience in private label or CPG retail channels.


• Proven track record of managing broker relationships and launching private label or branded products.


• Experience working with major retail chains and private label ecosystems.


• Strong project management and cross-functional collaboration skills.


• Proficient in Microsoft Office Suite; CRM preferred.


• Highly analytical, with the ability to turn data into actionable insights.


• Exceptional communication, presentation, and negotiation skills.


• Ability to travel as business needs require.


• Free Uniforms


• Tool Reimbursement


• 401(k) - Company contributes 3% of your base pay in company Stock — regardless of your contribution


• Health insurance


• Free Life insurance


• Paid time off


• Vision insurance

We are an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, sex, national origin, disability, military service, protected veteran status, genetic information, sexual orientation, gender identity, or any other characteristic protected by federal, state or local law.