Private Brand Marketing Lead

Harbor Freight Tools; Calabasas (CA); On-site; USD 127,000 - 190,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) plan

Paid time off

Job summary

Harbor Freight Tools in Calabasas, CA, seeks a Manager, Product Brand Marketing to lead the customer-facing brand strategy for one or more private brands. You will integrate insights, product strategy, brand positioning, and marketing activation to deliver a differentiated brand experience across touchpoints.

You will drive cross-functional alignment with Merchandising, Product Experts, Creative, Customer Insights, Stores, and Marketing Channels to establish priorities, go-to-market plans, and

Responsibilities

• Lead the cross-functional brand workcell, setting priorities and driving follow-through.
• Own integrated go-to-market plans for major and minor product launches, including positioning, timing, creative, channels, stores, and digital readiness.
• Develop brand strategy, priorities, platforms, campaigns, and growth.
• Drive consistency across product messaging, claims, naming, imagery, web, packaging input, and in-store expression.
• Coordinate activation across email, paid media, social, web, stores, and other channels.
• Identify new partnerships, programs, channels, and growth opportunities.
• Own the brand system and outcomes, not routine execution or every transaction.

Skills

Brand strategy

Cross-functional leadership

Go-to-market planning

Job description

Harbor Freight Tools in Calabasas, CA, seeks a Manager, Product Brand Marketing to lead the customer-facing brand strategy for one or more private brands. You will integrate insights, product strategy, brand positioning, and marketing activation to deliver a differentiated brand experience across touchpoints.

You will drive cross-functional alignment with Merchandising, Product Experts, Creative, Customer Insights, Stores, and Marketing Channels to establish priorities, go-to-market plans, and