Principal UX Engineer - AI-Driven Ads Systems

The Briefed

United States

On-site

USD 246,000 - 344,000

Full time

2 days ago
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Benefits offered by this job

Equity grants
Health insurance
Parental leave
Mental health resources
401(k) matching
Flexible vacation

Job summary

Reddit Ads is seeking a Principal UX Engineer to shape the UX Engineering strategy, build production-ready prototypes, and connect design intent to data streams.

You will collaborate with Design, Research, PM, Engineering, and Data Science to raise the bar for interaction fidelity, accessibility, and performance across multi-sided ad platforms.

The role emphasizes AI-assisted workflows, reusable design systems, and mentorship to grow UX Engineering as a core capability at Reddit.

Qualifications

  • Experience at the intersection of product design and frontend software engineering.
  • Deep React and TypeScript expertise.
  • Experience authoring prototypes, design systems, or frontend libraries.
  • Experience with advertising engines, marketplaces, or analytics platforms.
  • Fluency with AI-assisted coding paradigms and LLM agents.
  • Portfolio demonstrating systems design and cross-functional execution.
  • Strong written, verbal, and visual communication to influence stakeholders.

Responsibilities

  • Define, lead, and execute the overarching UX Engineering vision across Reddit Ads.
  • Build high-fidelity prototypes and PR-ready codebases using React and TypeScript.
  • Architect AI-assisted workflows and agents for design/dev teams.
  • Partner with Design, Research, PM, Engineering, and Data Science to shape direction.
  • Create reusable design system patterns and UI libraries.
  • Establish accessibility and performance standards across experiences.
  • Mentor engineers and designers to grow UX Engineering as a core capability.

Skills

React
TypeScript
Frontend systems
Design systems
AI tooling
Prototyping
Systems thinking
Cross-functional leadership
Strategic communication

Job description

Reddit Ads is seeking a Principal UX Engineer to shape the UX Engineering strategy, build production-ready prototypes, and connect design intent to data streams.

You will collaborate with Design, Research, PM, Engineering, and Data Science to raise the bar for interaction fidelity, accessibility, and performance across multi-sided ad platforms.

The role emphasizes AI-assisted workflows, reusable design systems, and mentorship to grow UX Engineering as a core capability at Reddit.

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