Principal UX Designer — Web Strategy & AI-Driven UX

Cengage Group; Omaha (NE); On-site; USD 102,000 - 132,000; Full time

Job summary

Cengage Group seeks a Principal UX Designer to elevate our web and digital experience through craft, strategy, and systems thinking. You will define Web experience strategy across complex products, translating business needs into scalable experiences and partnering with Marketing, Product, and Engineering to align priorities.

You will drive data-informed decisions, lead end-to-end design, and apply AI tools to innovate and accelerate development, shaping a measurable, user-centered roadmap

Qualifications

• 8+ years of experience in UX, Web Strategy, web and product design with deep expertise across UX, UI, and research.
• Consistent track record of driving ground-breaking change in web or platform experiences.
• Strong ability to influence cross-functional partners and shape roadmaps through design leadership.
• Strong portfolio demonstrating end-to-end web design work and measurable business impact.
• Proficiency in demonstrating data, analytics, and user research to inform decisions and optimize outcomes.
• Excellent communication and collaborator management skills, capable of influencing cross-functional teams.
• Experience with front-end development (HTML, CSS, JavaScript) and strong collaboration with engineering teams.
• Experience using innovative tools and workflows, including AI, to design, prototype, and build more efficiently.

Responsibilities

• Define and drive Web experience strategy across key product areas, shaping direction and guiding high-impact decisions.
• Translate complex business, marketing and product requirements into clear, scalable, and forward-thinking user experiences.
• Use data, research, and experimentation to inform decisions and continuously innovate and improve experiences.
• Apply modern tools, including AI, to accelerate and reimagine how we design and build.
• Lead end-to-end design work, from discovery through delivery, ensuring quality and cohesion across the experience.
• Operate at both strategic and executional levels, contributing hands-on design while guiding broader direction.
• Influence cross-functional partners and leadership through clear communication, strong rationale, and thoughtful tradeoffs.
• Experience building and scaling experimentation programs, including hypothesis development, success metrics definition, and A/B or multivariate testing frameworks.

Skills

UX design

Web strategy

Product design

Cross-functional influence

Data-driven

Tools

HTML

CSS

JavaScript

Job description

Cengage Group seeks a Principal UX Designer to elevate our web and digital experience through craft, strategy, and systems thinking. You will define Web experience strategy across complex products, translating business needs into scalable experiences and partnering with Marketing, Product, and Engineering to align priorities.

You will drive data-informed decisions, lead end-to-end design, and apply AI tools to innovate and accelerate development, shaping a measurable, user-centered roadmap