Principal UX Designer / UX Architect

Veriipro; Plano (TX); On-site; USD 130,000 - 190,000; Full time

Job summary

Veriipro is seeking a Principal UX Designer / UX Architect to lead strategy for complex enterprise products. You will oversee research, information architecture, prototyping, usability testing and implementation, with a strong emphasis on marketing experiences from brand to demand generation.

The role requires deep UX expertise, strategic thinking, data-driven decisions, and the ability to influence senior stakeholders and cross-functional teams.

Qualifications

• Bachelor’s degree or equivalent experience in HCI, Design, CS, or related field.
• 10+ years of progressive UX/Design experience, including senior roles.
• Proven leadership in UX strategy for large-scale enterprise products.
• Experience shaping marketing experiences from brand to demand generation.
• Strong portfolio with data-informed design decisions.
• Expert in user-centered design methodologies and lifecycle.

Responsibilities

• Lead UX strategy, architecture, and execution for complex enterprise digital products and platforms.
• Define user-centered design strategies aligned with business, customer, product, and marketing objectives.
• Lead the complete UX lifecycle, including research, ideation, IA, wireframes, prototyping, usability testing, and design implementation.
• Design intuitive, scalable, accessible experiences solving complex user and business problems.
• Apply qualitative and quantitative research, analytics, and user insights to inform decisions and measure impact.
• Partner with Product, Engineering, Marketing, Brand, and stakeholders to translate requirements into experiences.
• Establish UX standards, patterns, frameworks, best practices across enterprise products.
• Develop high-fidelity designs and interactive prototypes using industry-standard UX tools.
• Present concepts and research findings to senior leadership.
• Mentor and provide design direction to UX designers.
• Drive continuous improvement by analyzing user behavior and metrics.

Skills

UX Design

Lead UX Strategy

Information Architecture

Prototyping

Usability Testing

Stakeholder Management

Data-driven Decisions

Education

Bachelor's degree in HCI/Design/CS or equivalent

Tools

Figma

Sketch

Adobe XD

Axure

Job description

We are seeking a Principal UX Designer / UX Architect to lead user experience strategy and design for complex, large-scale digital products and enterprise platforms. This role will drive end-to-end UX initiatives across research, interaction design, prototyping, usability testing, and implementation, with a strong focus on marketing experiences from brand to demand generation.

The ideal candidate combines deep UX expertise with strong strategic thinking, data-driven decision-making, and the ability to influence senior stakeholders and cross-functional teams.

Roles and Responsibilities

• Lead UX strategy, architecture, and execution for complex enterprise digital products and platforms.
• Define user-centered design strategies aligned with business, customer, product, and marketing objectives.
• Lead the complete UX lifecycle, including user research, ideation, information architecture, wireframing, prototyping, usability testing, and design implementation.
• Design intuitive, scalable, and accessible experiences that solve complex user and business problems.
• Apply qualitative and quantitative research, analytics, and user insights to inform design decisions and measure experience impact.
• Partner closely with Product, Engineering, Marketing, Brand, and business stakeholders to translate requirements into effective user experiences.
• Establish UX standards, patterns, frameworks, and best practices across enterprise products.
• Develop high-fidelity designs and interactive prototypes using industry-standard UX tools.
• Present UX concepts, strategies, research findings, and design rationale to senior leadership and executive stakeholders.
• Mentor and provide design direction to UX designers and contribute to the overall UX practice.
• Drive continuous improvement by analyzing user behavior, feedback, and performance metrics.

Required Qualifications

• Bachelor's degree in Human-Computer Interaction (HCI), Design, Computer Science, or a related field, or equivalent practical experience.
• 10+ years of progressive experience in UX Design, Interaction Design, Product Design, or a related field.
• Significant experience working in a Principal, Lead, Architect, or similar senior UX capacity.
• Proven experience leading UX strategy and execution for complex, large-scale digital products or platforms in global enterprise environments.
• Experience designing experiences for marketing organizations, including brand-to-demand-generation journeys.
• Strong portfolio demonstrating successful delivery of impactful digital experiences and the ability to solve complex business and user problems through data-informed design.
• Expert knowledge of user-centered design principles, methodologies, and best practices across the full design lifecycle.
• Strong experience with qualitative and quantitative research methods, data analytics, and usability testing.
• Proficiency with UX and prototyping tools such as Figma, Sketch, Adobe XD, or Axure.
• Excellent communication, presentation, storytelling, and stakeholder management skills.
• Ability to articulate complex UX concepts, strategies, and design decisions to senior leadership and cross-functional teams.

Preferred Qualifications

• Experience working with global enterprise brands and large-scale digital ecosystems.
• Strong understanding of design systems, information architecture, accessibility, and responsive design.
• Experience using analytics and experimentation to optimize digital experiences.
• Experience mentoring UX professionals and providing design leadership across multiple teams or products.