Principal UX Designer

Vanderbilt University

Nashville (TN)

On-site

USD 110,000 - 180,000

Full time

3 days ago
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Job summary

Vanderbilt University seeks a Principal UX Designer to own the university’s web design system in Figma and lead a small team of two freelance designers. You will ensure the system meets accessibility standards while collaborating with web development to keep experiences in sync.

You will plan usability testing, contribute to journey mapping and conversion optimization, and introduce AI-assisted design tools to expand capacity and speed in agile sprints.

Qualifications

  • Bachelor’s degree in UX design or commensurate experience.
  • 7+ years of UX or product design experience with ownership of a design system.
  • Experience building and maintaining design systems in Figma with components and tokenization.
  • Experience planning and running usability testing with tools such as Userlytics.
  • Knowledge of journey mapping and conversion rate optimization.
  • Strong understanding of WCAG 2.1 AA and ADA/Section 508 accessibility.
  • Experience adopting AI-assisted design tools to improve efficiency.
  • Experience collaborating with web development to move designs into production.

Responsibilities

  • Own the university’s web design system in Figma, including components and guidelines.
  • Lead tokenization to create a scalable, consistent foundation across products.
  • Partner with web development to evolve the design system and keep design in sync.
  • Identify and resolve usability issues across university web properties.
  • Ensure accessibility standards are met across experiences.

Skills

UX design
Design systems
Figma
Usability testing
Journey mapping
Accessibility
AI-enabled design
Agile/sprints
Freelance leadership
Communication
Collaboration
System thinking
Decision making

Education

Bachelor’s degree in UX design or commensurate experience

Tools

Figma
Userlytics

Job description

Position Summary

The Principal UX Designer owns the university’s web design system and is accountable for the design work that shapes how audiences experience the university online, directing a small team of two freelance designers to deliver it.

Position Summary

The Principal UX Designer owns the university’s web design system and is accountable for the design work that shapes how audiences experience the university online, directing a small team of two freelance designers to deliver it.

Reporting to the Web Engineering and Ops Lead, the Principal UX Designer maintains and evolves the design system currently built in Figma, advancing it toward a tokenized, scalable foundation that the web development team can build against efficiently. This role partners closely with web development to resolve existing usability issues and to keep the design system and the live product in sync as both continue to mature.

Beyond the design system, the Principal UX Designer plans usability testing, contributes to journey mapping and conversion rate optimization, and brings AI-assisted design tools into the team’s workflow to expand capacity and speed. Design work runs in agile sprints alongside the web development team, and the Principal UX Designer directs freelance designers, setting priorities, delegating production, and reviewing output to ensure consistency and quality. The role calls for steady, iterative delivery: making sound design decisions with incomplete information, working within the established design system, brand, and technical constraints, and moving work through short sprint cycles.

About The Work Unit

The Communications and Marketing team at Vanderbilt University is a dynamic and deeply collaborative group. The division serves as the institution‑wide center of excellence for communications and marketing, developing and executing strategies that inform, engage, and inspire others to take part in the University’s global academic and research mission. The division is a strategic adviser and partner to other divisions, providing comprehensive plans and thoughtful analysis on messaging opportunities and constraints, and it continuously seeks innovative solutions to emerging challenges in order to deliver results at scale.

Design System Ownership and Evolution
  • Own the university’s web design system in Figma, including components, patterns, usage guidelines, and documentation.
  • Lead the tokenization of the design system to create a scalable, consistent foundation across products and platforms.
  • Partner with the web development team to continuously evolve the design system and keep design and production in sync.
  • Identify and resolve existing usability issues across the university’s web properties.
  • Ensure the design system and all web experiences meet accessibility standards, including WCAG 2.1 AA and ADA/Section 508 requirements.
Usability Testing and Research
  • Plan, run, and synthesize usability testing using tools such as Userlytics.
  • Translate research findings into clear, prioritized design recommendations.
  • Establish lightweight, repeatable testing practices that inform ongoing design decisions.
Journey Mapping and Conversion Optimization
  • Contribute to audience journey mapping in partnership with marketing teams.
  • Support conversion rate optimization efforts through design, testing, and iteration.
  • Help translate audience needs and behavior into improved digital experiences.
Tooling, AI Enablement, and Efficiency
  • Evaluate and introduce AI‑assisted design tools and other technologies that increase the team’s capacity and speed.
  • Build efficient, repeatable design workflows that expand the team’s capacity and speed.
  • Champion practical adoption of new tools and approaches across the web team.
Freelance Team Leadership and Collaboration
  • Direct and remain accountable for the work of freelance designers, including delegation, prioritization, and quality review.
  • Plan and manage design work in agile sprints in coordination with the web development team.
  • Collaborate closely with web development, marketing, and content partners to deliver cohesive experiences.
  • Maintain design consistency and quality across all contributors and channels
Supervisory Relationships

Reporting to the Web Engineering and Ops Lead, this position directs the work of freelance designers and is accountable for their output. The role works in close, cross-functional partnership with the web development team through a shared agile process.

Qualifications
  • Bachelor’s degree in UX design, human-computer interaction, interaction design, or a related field, or commensurate experience, is necessary.
  • A minimum of 7 years of experience in UX or product design, including hands‑on ownership of a design system.
  • Demonstrated experience building and maintaining design systems in Figma, including component libraries and tokenization.
  • Experience planning and running usability testing using tools such as Userlytics.
  • Working knowledge of journey mapping and conversion rate optimization.
  • Strong understanding of web accessibility standards, including WCAG 2.1 AA and ADA/Section 508.
  • Experience adopting AI‑assisted design tools and other technologies to improve efficiency and output.
  • Experience collaborating closely with web development teams to move designs into production.
  • Experience directing and delegating to freelance or contract designers, with accountability for team output.
  • Experience working in agile sprints in close partnership with development teams.
  • Strong communication and collaboration skills across design, development, and marketing partners.
  • Comfortable making sound design decisions with incomplete information and shipping iteratively.
  • Thrives working within an established design system, brand, and technical constraints, and moving work forward at a steady, dependable pace.
  • Ability to balance hands‑on design execution with system-level thinking and prioritization.
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