Principal Scientist - Full-Funnel Ads Optimization

Amazon; San Francisco (CA); On-site; USD 229,000 - 309,000; Full time

Job summary

Amazon is seeking a Principal Applied Scientist for ads optimization in the FAIM program in the San Francisco Bay Area. You will invent models for full-funnel campaign optimization, guiding budget allocation across sponsored ads to maximize advertiser outcomes and long-term customer value.

This role blends research, experimentation, and production deployment at scale. You will lead a team, mentor scientists, and partner with engineering and product to translate research into live systems that

Qualifications

• PhD in Electrical Engineering, Computer Science, Mathematics, or a related technical field.
• 5+ years of hands-on experience in predictive modeling and analysis.
• Experience distilling informal customer requirements into problem definitions while dealing with ambiguity and competing objectives.
• Experience programming in Java, C++, Python, or related language.
• Experience leading experienced scientists, as well as a record of developing junior members from academia or industry into a career track in a business environment.

Responsibilities

• Define the long-term scientific vision for full-funnel campaign optimization, translating ambiguous advertiser needs and competing objectives into a concrete science roadmap.
• Invent, prototype, and productionize machine learning and optimization solutions for joint budget allocation across sponsored ad products, spanning the shopper journey from awareness to purchase.
• Develop rigorous approaches to incrementality measurement and long-term-sales modeling that ground optimization in true advertiser value.
• Design and lead large-scale experiments and analyses to validate hypotheses and guide product direction.
• Partner closely with engineering and product to define technical contracts, data schemas, and serving systems that carry models into production.
• Raise the technical bar across science and engineering through mentorship, design reviews, and hands-on collaboration.
• Grow scientific talent and publish impactful research internally and at top-tier venues.

Skills

Java

C++

Python

Education

PhD in Electrical Engineering, Computer Science, Mathematics, or a related technical field

Job description

Amazon is seeking a Principal Applied Scientist for ads optimization in the FAIM program in the San Francisco Bay Area. You will invent models for full-funnel campaign optimization, guiding budget allocation across sponsored ads to maximize advertiser outcomes and long-term customer value.

This role blends research, experimentation, and production deployment at scale. You will lead a team, mentor scientists, and partner with engineering and product to translate research into live systems that