Principal Sales Rep - Wisconsin

Wilbur-Ellis; Wisconsin; On-site; USD 91,000 - 128,000; Full time

Benefits offered by this job

Discretionary bonus

Health, dental, vision benefits

401(k) with employer match up to 7%

Job summary

Wilbur-Ellis is seeking a Principal Sales Representative to lead sales and marketing activities across a defined territory in the United States. You will develop dealer networks, educate growers, conduct farm visits, and promote fertilizer products to grow profitability.

The role requires proven agricultural sales experience, strong knowledge of local crops, and the ability to travel across the territory. Competitive compensation and benefits are provided.

Qualifications

• Proven experience in agricultural sales.
• Strong knowledge of local crops and market practices.
• Familiarity with fertilizer storage, application equipment, and product logistics.
• Proficiency in Microsoft Office Suite (Excel, Outlook, Word).
• Ability to travel throughout the assigned territory.

Responsibilities

• Plan and organize sales activities and customer/prospect contact towards achieving agreed business goals.
• Plan and develop dealer/distributor network in specified territory according to the agreed market development strategy.
• Motivate dealers and distributors to promote a portfolio of products and services.
• Educate growers, dealers & distributors on new products.
• Conduct direct farm visits to growers to promote and sell a portfolio of products.
• Conduct direct visits to dealers and distributors to assist in selling a portfolio of products.
• Sell and service equipment related to the application of fertilizer products.
• Sell storage tanks related to the storage of fertilizer products.
• Deliver fertilizer, parts & equipment, and storage tanks to dealers and farmers.
• Conduct grower meetings to promote the use of products.
• Attend farm shows to promote the use of products and services.
• Locate and develop test plot locations as they relate to the research & development program.
• Manage and collect accounts receivable as required to keep receivables current.

Skills

Agricultural sales

Travel availability

Communication skills

Tools

Microsoft Office

Job description

Investing in You, join a 100-year-old, family-owned leader in Ag – and grow with us!

Wilbur-Ellis invests heavily in our employees by offering skill development and training, competitive compensation and benefits, and a tradition of promoting from within for a broad range of career opportunities. And we foster a supportive, people-first work environment.

“We know the confidence gap can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.”

Role Overview

The Principal Sales Representative is responsible for carrying out all sales and marketing activities in a specified geographical territory to maintain, develop, and grow the overall sales volume in that territory in a manner that maximizes profitability.

A Sample of What You’ll Do in this Role

• Plan and organize sales activities and customer/prospect contact towards achieving agreed business goals.
• Plan and develop dealer/distributor network in specified territory according to the agreed market development strategy.
• Motivate dealers and distributors to promote a portfolio of products and services.
• Educate growers, dealers & distributors on new products.
• Conduct direct farm visits to growers to promote and sell a portfolio of products.
• Conduct direct visits to dealers and distributors to assist in selling a portfolio of products.
• Sell and service equipment related to the application of fertilizer products.
• Sell storage tanks related to the storage of fertilizer products.
• Deliver fertilizer, parts & equipment, and storage tanks to dealers and farmers.
• Conduct grower meetings to promote the use of products.
• Attend farm shows to promote the use of products and services.
• Locate and develop test plot locations as they relate to the research & development program.
• Manage and collect accounts receivable as required to keep receivables current.

What You Bring To The Role

• Proven experience in agricultural sales, preferably with fertilizer or crop protection products
• Strong knowledge of local crops and market practices
• Familiarity with fertilizer storage, application equipment, and product logistics
• Proficiency in Microsoft Office Suite (Excel, Outlook, Word)
• Ability to travel throughout the assigned territory

What Makes You a Great Fit

• You demonstrate leadership qualities
• You’re able to influence cross-functional teams and stakeholders without formal authority
• You’re skilled at managing multiple projects
• You have strong organizational skills and project planning
• You have excellent communication skills

Compensation And Benefits

• In compliance with all states and cities requiring transparency of pay, the base compensation for this position ranges from $91,200 - $127,750. Note that salary may vary based on location, skills, and experience.
• This position is eligible for an annual discretionary bonus and vacation, holidays, health, dental, vision, mental health, and retirement plan participation, including an employer contribution of up to 7% into your 401(k). Follow this link for more information regarding Wilbur-Ellis employee benefits: https://mywebenefits.com/

Our Commitment To Diversity & Inclusion

Diversity of people, cultures, opinions, and ideas makes us all stronger. From leadership commitment to employee buy-in, we know that creating an inclusive environment and providing opportunities for all employees to reach their full potential is a shared responsibility.

NACHURS ALPINE SOLUTIONS

NACHURS ALPINE SOLUTIONS is a Wilbur-Ellis business.

For over 70 years, Nachurs Alpine Solutions has been the industry leader in NPK LIQUID FERTILIZER TECHNOLOGY. Built on quality, integrity, and innovation, we pioneered precision-placed liquid fertilizer in 1946 – formulated to meet the nutritional demands of crops and growing conditions on both sides of the border. Our liquid fertilizers are marketed under the ALPINE brand and NACHURS brands in North America. The New Ag Markets Business Unit sells liquid fertilizer into turf, specialty, international, and private label markets. Products sold in the oil and gas markets, transportation and mining markets, and industrial chemical markets are all sold under the NASi brand. Nachurs Alpine Solutions has manufacturing plants located in Garretson, SD, Marion, OH, Corydon, IN, Red Oak, IA, St. Gabriel, LA, New Hamburg, ON and Belle Plaine, SK.

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