Principal, Product Marketing - Mid Market AI

Intuit, Inc.; Mountain View (CA); On-site; USD 205,000 - 278,000; Full time

Job summary

Intuit is seeking a Principal Product Marketing Manager for the Mid-Market Marketing Team to lead AI strategy for the Intuit Enterprise Suite. You will shape messaging, partner with product teams, and align CFO-focused AI needs with market opportunities.

You will influence the product roadmap, drive strategic initiatives, and communicate complex AI value to finance professionals, with focus on measurement and performance.

Qualifications

• 8+ years in product marketing, product management or strategy in fintech/AI.
• Experience in finance/accounting is a plus but not required.
• Ability to steer strategy using consumer insights and market intel.

Responsibilities

• Create unified strategy for deploying AI in Intuit Enterprise Suite.
• Partner with product teams to launch, test, and iterate AI solutions.
• Research Mid-Market CFO needs and measure AI satisfaction on the platform.
• Develop AI messaging and positioning for Intuit Enterprise Suite.
• Contribute to thought leadership on AI adoption in finance workflows.
• Enable Sales with messaging and value props, gather feedback.

Skills

8+ years fintech AI marketing

Strategy formation

Cross-functional leadership

AI tools fluency

Prioritization across products

Strong communication

Ownership and initiative

Data-driven decision making

Project management

Org navigation without authority

Education

BA/BS or equivalent work experience

Tools

AI tools

Job description

Overview

Come join the Global Business Solutions Group (GBSG) Mid-Market Marketing Team as a Principal Product Marketing Manager. GBSG is committed to creating solutions to power prosperity around the world by meeting the needs of businesses ranging from solopreneurs to mid-market. We do this with an online platform of business solutions across accounting, payroll, time tracking, payments, bill pay, lending, and more.

Overview

Come join the Global Business Solutions Group (GBSG) Mid-Market Marketing Team as a Principal Product Marketing Manager. GBSG is committed to creating solutions to power prosperity around the world by meeting the needs of businesses ranging from solopreneurs to mid-market. We do this with an online platform of business solutions across accounting, payroll, time tracking, payments, bill pay, lending, and more. Part of the U.S. Marketing team, the Mid-Market Marketing team is seeking a highly motivated candidate with experience leading AI in fintech who wants to make an impact on one of Intuit’s 3 Big Bets: Disrupt the Mid-Market. The ideal candidate is a self-starting strategic thinker who can leverage their industry expertise to help us build and market Artificial Intelligence for Intuit Enterprise Suite, an AI-native ERP built for modern CFOs. You will help set strategy, influence the product roadmap, and ensure we are speaking the language of accountants and finance professionals in how we market and sell to them.

Responsibilities

• Create a unified strategy for building deploying AI in Intuit Enterprise Suite, maintaining the office of the CFO at the center
• Partner with product management teams to launch, test, track, and iterate on AI solutions on our platform
• Perform inbound research to learn what Mid Market CFOs need, their satisfaction with AI on our platform, and how we can better meet their needs
• Develop the overall AI messaging and positioning for Intuit Enterprise Suite
• Contribute to Intuit's thought leadership for Mid Market businesses and how they can adopt AI in their day-to-day workflows
• Partner with Sales to best enable them to successfully position and sell the AI capabilities in Intuit Enterprise Suite, gathering feedback from them to refine messaging and value prop

Qualifications

• BA/BS required, or equivalent work experience.
• 8+ years of experience in product marketing, product management, or strategy roles in fintech and supporting AI. Experience in finance and accounting is a strong plus, but not required
• Ability to drive strategy formation with consumer insights and market intelligence
• Proven experience leading and influencing cross-functional teams to deliver amazing outcomes
• Fluent in range of AI tools with demonstrable experience incorporating them into your workflows
• Demonstrated ability to prioritize across a vast array of product solutions and initiatives
• Solid verbal, written, visual/presentation and interpersonal communication skills, as well as an effective communicator at all levels
• Demonstrated high levels of ownership, responsibility, initiative and the desire to drive significant, measurable performance results
• Track record of making principled, data-based business decisions balanced with experienced judgment
• Strong project management skills, analytical skills, and attention to detail
• Strong organization navigational skills, including ability to lead and influence without direct authority
• Ability to manage ambiguous or complex issues with thoughtful recommendations

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

The Expected Base Pay Range For This Position Is

Mountain View $205,000 - $277,500