Principal Product Marketing Manager, Competitive

Outreach; United States; Hybrid; USD 165,000 - 195,000; Full time

Benefits offered by this job

Flexible time off

401k matching

Medical, dental, vision coverage

Parental leave program

Infertility/assisted reproductive服务

Employee referral bonuses

Snacks and beverages

Diversity and inclusion programs

Job summary

Outreach is seeking a Principal Product Marketing Manager, Competitive to shape how we understand, position, and compete in the revenue technology market. You will own competitive intelligence across our AI and revenue platform portfolio and translate insights into narratives and programs that empower sales, marketing, partners, and customers.

You'll influence go-to-market decisions, anticipate market shifts, and act as a trusted advisor to leaders across the organization.

Qualifications

• Experience translating insights into differentiated positioning.
• Experience turning customer, competitor, and market insights into strategic recommendations.
• Ability to influence GTM strategy and enablement programs.

Responsibilities

• Lead competitive intelligence and market research, translating insights into differentiated positioning and recommendations.
• Serve as SME on competitive dynamics, buyer priorities, market trends, and AI innovations.
• Develop portfolio-level narratives and messaging that articulate Outreach's differentiation.
• Lead cross-functional initiatives that strengthen Outreach's competitive position and GTM effectiveness.
• Influence Product, Marketing, Sales, Customer Success, and executives on priorities.
• Advise GTM leaders using data-driven insights to shape strategy and content investments.
• Monitor market shifts and AI trends to identify opportunities and risks.
• Represent Outreach with customers, analysts, and industry audiences as a leader.

Skills

Competitive intelligence

Market research

Storytelling

Go-to-market strategy

Cross-functional leadership

Battlecards & briefs

Job description

About Outreach

Outreach, founded in 2014, is the only complete agentic AI platform for revenue teams. Outreach infuses agentic AI, conversation intelligence, and assistive AI to power hundreds of use cases across revenue motions. From new logo prospecting to expansions, deal acceleration, driving retention, and forecasting, Outreach AI automates workflows and frees sellers to focus on more strategic conversations and actions. Revenue leaders benefit from connected account visibility, performance insights, and higher forecasting accuracy across every GTM team. World leading enterprise organizations use Outreach to power their revenue teams, including Databricks, SAP, Siemens, and Verizon to name a few.

About the Role

At Outreach, what we build changes how thousands of sales teams sell every day. We're looking for a Principal Product Marketing Manager, Competitive to shape how we understand, position, and compete in the rapidly evolving revenue technology market.

In this role, you'll own competitive intelligence across our AI and revenue platform portfolio, turning customer, competitor, and market insights into differentiated narratives, strategic recommendations, and competitive programs that help our Sales, Marketing, Partner, and Customer teams win. As a senior individual contributor, you'll influence go-to-market decisions, anticipate market shifts, and serve as a trusted advisor to leaders across the organization. If you're passionate about turning market intelligence into competitive advantage, you'll thrive in this role.

About the Team

At Outreach, product marketing doesn't just support the business, it shapes how thousands of revenue teams experience the platform every day. You'll join a tight-knit team that works at the center of Product, Marketing, Sales, and Customer Experience, tackling problems with a direct line to customer outcomes and company growth.

We're curious, collaborative, and a little obsessed with making things better. We push each other to do our best work, enjoy doing it and we genuinely have each other's backs.

Daily Adventures (Responsibilities)

• Lead competitive intelligence and market research, translating customer, competitor, and industry insights into differentiated positioning and strategic recommendations.
• Serve as the subject matter expert on competitive dynamics, buyer priorities, market trends, and AI innovations, translating insights into battlecards, executive briefs, and enablement programs that improve seller confidence and win rates.
• Develop portfolio-level competitive narratives and messaging that clearly articulate Outreach's differentiation.
• Lead cross-functional initiatives that strengthen Outreach's competitive position and improve GTM effectiveness.
• Influence Product, Marketing, Sales, Customer Success, and executive leaders on competitive priorities and market opportunities.
• Act as a trusted advisor to GTM leaders, using data-driven insights to shape go-to-market strategy, content investments, and positioning.
• Monitor market shifts, competitive moves, and AI trends to identify opportunities and risks that inform strategy.
• Represent Outreach with customers, analysts, and industry audiences as a leader in competitive strategy and market intelligence.

Vision of You (Qualifications)

• Lead competitive intelligence and market research, translating customer, competitor, and industry insights into differentiated positioning and strategic recommendations.
• Serve as the subject matter expert on competitive dynamics, buyer priorities, market trends, and AI innovations, translating insights into battlecards, executive briefs, and enablement programs that improve seller confidence and win rates.
• Develop portfolio-level competitive narratives and messaging that clearly articulate Outreach's differentiation.
• Lead cross-functional initiatives that strengthen Outreach's competitive position and improve GTM effectiveness.
• Influence Product, Marketing, Sales, Customer Success, and executive leaders on competitive priorities and market opportunities.
• Act as a trusted advisor to GTM leaders, using data-driven insights to shape go-to-market strategy, content investments, and positioning.
• Monitor market shifts, competitive moves, and AI trends to identify opportunities and risks that inform strategy.
• Represent Outreach with customers, analysts, and industry audiences as a leader in competitive strategy and market intelligence.

The mindset to succeed in the role

• Strategic and forward-looking, with the ability to anticipate market shifts and translate insights into actionable recommendations.
• Naturally curious about customers, competitors, and emerging technologies, continuously seeking opportunities to strengthen Outreach's market position.
• An influential leader who builds alignment and drives outcomes across organizations without formal authority.
• An exceptional storyteller and communicator who can equip executive leaders, sellers, and marketers with compelling narratives that win in the market.
• Comfortable operating in ambiguity, balancing long-term strategic thinking with rapid execution and measurable business impact.
• Passionate about helping customer-facing teams succeed and creating competitive advantages that translate into revenue growth.

Annual base salary range: $165,000 – $195,000 per year. You may also be offered incentive compensation, bonus, restricted stock units, and benefits. Actual compensation is based on factors such as the candidate’s skills, qualifications, location, and experience. Final offers are determined through a holistic assessment and will vary within the posted range.

Why You’ll Love It Here

• Flexible time off
• 401k to help you save for the future
• Generous medical, dental, and vision coverage for full-time employees and their dependents
• A parental leave program that includes options for a paid night nurse, and a gradual return to work
• Infertility/assisted reproductive services benefit
• Employee referral bonuses to encourage the addition of great new people to the team
• Snacks and beverages in the office, along with fun events to celebrate
• Diversity and inclusion programs that promote employee resource groups such as Outreach Women’s Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military

Outreach is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Our success is reliant on building teams that include people from different backgrounds and experiences who can elevate assumptions and ideas with fresh perspectives. We’re dedicated to hiring the whole human, not just a resume. To that end, we look for a diverse pool of applicants—including those from historically marginalized groups. We would like to invite you to apply even if you don’t think you meet all of the requirements listed below. We don’t want a few lines in a job description to get between us and the opportunity to meet you.