Senior Product Marketing Manager, Platform

Justremote; United States; Remote; USD 135,000 - 150,000; Full time

Benefits offered by this job

Flexible time off

401k

Medical coverage

Parental leave

Infertility services

Referral bonuses

Snacks and beverages

Diversity programs

Job summary

Outreach in the United States is seeking a strategic product marketing leader to independently lead monthly releases and quarterly go-to-market launches for Platform Services offerings, guiding strategy through execution and ensuring high-impact outcomes.

You will build a GTM plan with Product, Partners, Marketing, Enablement, Pricing & Packaging, Sales, and Post-Sales teams; develop value propositions and messaging; craft a comprehensive launch content package for Marketing, Sales, Partners,

Job description

About:

• Independently lead monthly releases and quarterly go-to-market launches for Platform Services offerings, including complex, high-stakes releases, from strategy through execution.
• Build a strategic GTM plan for each release in close collaboration with Product Management, Partners, Marketing, Enablement, Pricing & Packaging, Sales, and Post-Sales teams.
• Build deep expertise in the Outreach AI Revenue Platform and its best practices to become a trusted product and customer subject matter expert.
• Collaborate with the Partner team to identify strategic partner integration and co-marketing opportunities.
• Analyze the competitive landscape and develop value propositions, positioning, and messaging that clearly articulate Outreach's differentiators and gaps across Platform features and integrations.
• Deliver a launch content package for each release that equips Marketing, Sales, Partners, and Customer teams to take the offering to market.
• Share customer feedback with Product and leadership to inform roadmap priorities and recommendations.

Experience:

• 6+ years of enterprise platform software experience focused on a highly technical product area that includes governance, interoperability, security, and integration.
• Expertise in defining and executing go-to-market strategies and in the core craft of product marketing, including messaging and positioning, market enablement for GTM teams, customer and event presentations, product launches, and event content.
• Curiosity about AI and a record of learning and adapting quickly, including experimenting with AI tools to improve how you research, create, and launch, and sharing what works with your team.
• Proven ability to influence and align stakeholders, including without direct authority, and to bring a data-informed perspective to decision-making.
• Ability to tell clear, compelling, value-based stories that communicate complex information persuasively and with empathy to diverse audiences.
• Ability to see the big picture and dig into the details, bringing clarity to complexity and turning plans into action.
• Comfort moving quickly and adapting to change, with the curiosity to ask questions and challenge the status quo, and a focus on outcomes for the business, the team, and the customer.

Salary and Perks:

Pay range: $135K - $150K

• Flexible time off
• 401k to help you save for the future
• Generous medical, dental, and vision coverage for full-time employees and their dependents
• A parental leave program that includes options for a paid night nurse, and a gradual return to work
• Infertility/assisted reproductive services benefit
• Employee referral bonuses to encourage the addition of great new people to the team
• Snacks and beverages in the Office, along with fun events to celebrate
• Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military

About Outreach:

Outreach is the leading sales execution platform that helps market-facing teams efficiently create and predictably close more pipeline.