Principal Product Marketing Manager

6sense; United States; On-site; USD 164,000 - 242,000; Full time

Job summary

A leading company in B2B marketing technology is seeking a Principal Product Marketing Manager. The role emphasizes storytelling and messaging development to enhance product positioning across various market channels. Applicants should have 5-7 years of relevant experience and a strong ability to translate complex concepts into compelling narratives, helping drive alignment in marketing and sales initiatives.

Benefits

Generous health insurance coverage

Paid parental leave

401K employer matching program

Quarterly self-care days off

Qualifications

• 5-7 years of experience in product marketing, preferably in B2B SaaS.
• Excellent storytelling skills with the ability to resonate with marketers.
• Familiar with competitive research and market validation techniques.

Responsibilities

• Own and evolve core positioning and messaging for Marketing and Sales solutions.
• Develop campaign themes and narrative hooks for brand strategies.
• Partner cross-functionally to ensure consistent messaging across departments.

Skills

Storytelling

Messaging

Creative Problem Solving

Cross-Functional Collaboration

Education

Bachelor's Degree (preferably in Marketing)

Job description

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Our Mission:

6sense is on a mission to revolutionize how B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI is the only sales and marketing platform to unlock the ability to create, manage and convert high-quality pipeline to revenue.

Our Mission:

6sense is on a mission to revolutionize how B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI is the only sales and marketing platform to unlock the ability to create, manage and convert high-quality pipeline to revenue.

Our People:

People are the heart and soul of 6sense. We serve with passion and purpose. We live by our Being 6sense values of Accountability, Growth Mindset, Integrity, Fun and One Team. Every 6sensor plays a part in defining the future of our industry-leading technology. 6sense is a place where difference-makers roll up their sleeves, take risks, act with integrity, and measure success by the value we create for our customers.

We want 6sense to be the best chapter of your career.

About The Role

6sense is looking for a Principal Product Marketing Manager to lead the development and evolution of our positioning, messaging, and storytelling across both our Marketing and Sales product lines.

This is a highly creative, narrative-driven role designed for someone who’s passionate about the craft of storytelling, obsessed with clear messaging, and thrives on shaping how products are understood, talked about, and brought to market. You’ll be the strategic owner of our core narratives, turning product insights, customer pain points, and market shifts into messaging that moves. Whether it’s a new product launch, a flagship campaign, or a sales play, you’ll craft the positioning and story that ties it all together—and gets every team aligned around it. You’ll work cross-functionally to make sure those narratives show up consistently across content, events, campaigns, and conversations—building clarity, differentiation, and momentum in the market.

If you’re a product marketer who thinks like a writer—driven by big ideas, bold positioning, and storylines that rally teams—this is your role.

What You’ll Do

• Own and evolve 6sense’s core positioning and messaging, serving as the steward of our brand narrative across both Marketing and Sales solutions
• Build and maintain our messaging architecture—including positioning frameworks, messaging guides, and the overarching brand messaging house
• Translate product insights, roadmap updates, and market trends into compelling stories that drive alignment and activation across marketing, sales, and customer-facing teams
• Develop campaign themes, storylines, and creative hooks to inspire demand generation, brand, content, and event strategies
• Create high-impact narratives for product launches, sales plays, and flagship campaigns that help differentiate 6sense and move prospects through the funnel
• Write and refine copy for product pages, one-pagers, keynote presentations, scripts, ads, and more
• Partner cross-functionally with Demand Gen, Brand, Sales Enablement, ABX, and Product Marketing to ensure messaging is consistent and impactful at every touchpoint
• Stay plugged into trends across B2B SaaS, product marketing, and GTM innovation—bringing fresh ideas, smart angles, and new ways to connect with our audience
• Test and iterate messaging based on feedback from sales, customers, campaigns, and the market
  
  

What We’re Looking For

• 5-7 years of experience in product marketing, preferably in B2B SaaS, Martech, or AI-powered marketing solutions.
• Excellent storytelling skills—can craft narratives that resonate with marketers.
• Experience building and maintaining messaging guides and positioning frameworks
• Ability to simplify complex concepts and translate technical capabilities into compelling messaging.
• Strong cross-functional collaboration skills—especially with product, sales, demand gen, and brand
• Proven ability to create high-quality, visually compelling deliverables (e.g., slide decks, messaging docs, collateral)
• Can craft taglines, narratives, and campaign messaging that drives engagement
• Familiar with competitive research, message testing, and market validation techniques
• A strong pulse on modern B2B tone, trends, and what resonates in-market
• Highly adaptable, self-directed, and energized by creative problem solving
  
  

Why You’ll Love This Role

This is not your typical PMM role. You won’t be buried in backlogs or feature specs—you’ll be at the center of shaping how 6sense shows up in the market. You’ll have space to think big, get creative, and craft the kind of stories that make people lean in. You’ll work with incredibly talented peers across Marketing, Brand, and Product to bring bold ideas to life and ensure that everything we put in market feels smart, clear, and uniquely us.

Base Salary Range: $164,392.50 - $241,109.00. The base salary range represents the anticipated low and high end of the base salary range for this position. Actual salaries may vary and may be above or below the range based on various factors, including but not limited to work location and experience. The base salary is one component of 6sense’s total compensation package for this position. Other compensation may include a bonus program or commission plan, and stock options if approved by 6sense’s board. In addition, 6sense provides a variety of benefits, including generous health insurance coverage, life, and disability insurance, a 401K employer matching program, paid holidays, self-care days, and paid time off (PTO).

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Our Benefits:

Full-time employees can take advantage of health coverage, paid parental leave, generous paid time-off and holidays, quarterly self-care days off, and stock options. We’ll make sure you have the equipment and support you need to work and connect with your teams, at home or in one of our offices.

We have a growth mindset culture that is represented in all that we do, from onboarding through to numerous learning and development initiatives including access to our LinkedIn Learning platform. Employee well-being is also top of mind for us. We host quarterly wellness education sessions to encourage self care and personal growth. From wellness days to ERG-hosted events, we celebrate and energize all 6sense employees and their backgrounds.

Equal Opportunity Employer:

6sense is an Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to [e-mail].

We are aware of recruiting impersonation attempts that are not affiliated with 6sense in any way. All email communications from 6sense will originate from the @6sense.com domain. We will not initially contact you via text message and will never request payments. If you are uncertain whether you have been contacted by an official 6sense employee, reach out to [e-mail]

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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