Principal, Product Marketing - Cloud Security (Remote)

CrowdStrike Inc.; United States; Remote; USD 170,000 - 260,000; Full time

Benefits offered by this job

Health insurance

Paid time off

401k match

Job summary

CrowdStrike, a market leader in endpoint protection, seeks a seasoned Product Marketing leader for Falcon Cloud Security. You will shape positioning, messaging and GTM strategy to accelerate growth in CNAPP and cloud-native security, working with Product, Sales, Marketing, and CSP partners.

The role demands deep cloud security expertise, strong storytelling, and the ability to drive high-impact, cross-functional initiatives in a fast-paced environment.

Qualifications

• 12-15+ years in product marketing, product management or related roles in cybersecurity, with deep cloud security experience.
• Ability to create differentiated positioning and customer value narratives for complex tech products.
• Proven track record leading go-to-market initiatives and product launches.

Responsibilities

• Define GTM strategy for Falcon Cloud Security to accelerate growth.
• Develop differentiated positioning and messaging across end-to-end cloud security offerings.
• Lead cross-functional initiatives with CSPs, analysts and field teams to execute strategy.

Skills

Storytelling

Cross-functional leadership

Cloud security knowledge

Strategic GTM

Tools

AWS

Azure

Google Cloud

Kubernetes

Job description

About the Role:

CrowdStrike is looking for a seasoned Product Marketing leader with deep cybersecurity and cloud infrastructure expertise to help accelerate our leadership in the cloud security market. This is a high-profile role responsible for shaping the positioning, messaging and go-to-market strategy for Falcon Cloud Security as a market-leading CNAPP and helping CrowdStrike define the future of cloud security. You will work cross-functionally with Product, Sales, Marketing, Analyst Relations, Competitive Intelligence, Industry Marketing, and Cloud Service Provider (CSP) and Alliance teams to translate complex technology and market dynamics into differentiated narratives that drive awareness, adoption and growth. The ideal candidate combines cloud security subject matter expertise with strong business acumen, exceptional storytelling and the ability to lead strategic initiatives across organizational boundaries. You understand cloud buyers, modern cloud infrastructure and the competitive landscape, and can translate technical capabilities into simple, compelling customer value.

What You'll Do:

• GTM strategy – Define and drive the go-to-market strategy for Falcon Cloud Security, prioritizing the market opportunities, use cases and motions that accelerate growth and competitive wins.
• Positioning and messaging – Define differentiated positioning and narratives for CrowdStrike’s end-to-end cloud security and CNAPP offering, spanning proactive risk reduction and prevention through real-time detection and response.
• Category and competitive strategy – Shape CrowdStrike’s point of view on the cloud security market and translate competitive, customer and adversary insight into clear differentiation and strategic direction.
• CSP partnerships – Shape joint GTM strategy with AWS, Microsoft Azure and Google Cloud, including co-sell, marketplace, solution positioning and strategic partner narratives.
• Analyst Relations – Partner with Analyst Relations and Product leadership to shape market perception, influence category narratives and strengthen CrowdStrike’s position in strategic analyst evaluations.
• Vertical GTM – Define how CrowdStrike’s cloud security value proposition translates into priority industries and use cases, partnering with Industry Marketing and Sales to build differentiated vertical motions.
• Field and customer strategy – Equip the field to win with clear competitive narratives and engage directly with strategic customers and prospects to refine positioning and GTM priorities.
• Market leadership – Build thought leadership that strengthens CrowdStrike’s authority in cloud security and advances our point of view with customers, analysts and the broader market.
• Cross-functional leadership – Drive alignment across Product, Engineering, Sales, Marketing, AR, Competitive Intelligence, Industry Marketing and Partners to execute against the cloud security strategy.

What You'll Need:

• 12-15+ years of product marketing, product management or related experience in enterprise cybersecurity, including significant experience in cloud security.
• Deep understanding of cloud security, including CNAPP, CWPP, CSPM, CDR, Kubernetes/container security and cloud-native security operations.
• Strong understanding of AWS, Microsoft Azure and/or Google Cloud, modern cloud architectures, DevOps and cloud-native application development.
• Demonstrated ability to create differentiated positioning and compelling narratives for complex technical products.
• Proven track record leading strategic go-to-market initiatives and major product launches.
• Experience working with CSPs, technology alliances and/or cloud marketplaces.
• Experience partnering with Analyst Relations and engaging industry analysts on strategic evaluations and market research.
• Strong competitive instincts and ability to translate technical differentiation into clear customer value.
• Exceptional written, verbal and presentation skills with the ability to influence technical practitioners, CISOs, sellers, analysts, partners and executives.
• Strong business acumen and demonstrated ability to influence senior stakeholders and lead complex cross-functional initiatives.
• Ability to thrive in a fast-paced environment, navigate ambiguity and independently drive high-impact initiatives.
• Proven experience utilizing AI technologies to enhance decision-making, streamline workflows and processes, improve efficiency and drive business outcomes.

Benefits of Working at CrowdStrike:

• Market leader in compensation and equity awards Comprehensive physical and mental wellness programs Competitive vacation and holidays for recharge Paid parental and adoption leaves Professional development opportunities for all employees regardless of level or role Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections Vibrant office culture with world class amenities Great Place to Work Certified™ across the globe

CrowdStrike is proud to be an equal opportunity employer. We are committed to fostering a culture of belonging where everyone is valued for who they are and empowered to succeed. We support veterans and individuals with disabilities through our affirmative action program. CrowdStrike is committed to providing equal employment opportunity for all employees and applicants for employment. The Company does not discriminate in employment opportunities or practices on the basis of race, color, creed, ethnicity, religion, sex (including pregnancy or pregnancy-related medical conditions), sexual orientation, gender identity, marital or family status, veteran status, age, national origin, ancestry, physical disability (including HIV and AIDS), mental disability, medical condition, genetic information, membership or activity in a local human rights commission, status with regard to public assistance, or any other characteristic protected by law. We base all employment decisions--including recruitment, selection, training, compensation, benefits, discipline, promotions, transfers, lay-offs, return from lay-off, terminations and social/recreational programs--on valid job requirements.

If you need assistance accessing or reviewing the information on this website or need help submitting an application for employment or requesting an accommodation, please contact us at [e-mail] for further assistance. Find out more about your rights as an applicant.

CrowdStrike participates in the E-Verify program. Notice of E-Verify Participation Right to Work CrowdStrike, Inc. is committed to fair and equitable compensation practices. Placement within the pay range is dependent on a variety of factors including, but not limited to, relevant work experience, skills, certifications, job level, supervisory status, and location. The base salary range for this position for all U.S. candidates is $170,000 - $260,000 per year, with eligibility for bonuses, equity grants and a comprehensive benefits package that includes health insurance, 401k and paid time off.

Expected Close Date of Job Posting is:10-23-2026 CrowdStrike was founded in 2011 to fix a fundamental problem: The sophisticated attacks that were forcing the world’s leading businesses into the headlines could not be solved with existing malware-based defenses. Founder George Kurtz realized that a brand new approach was needed — one that combines the most advanced endpoint protection with expert intelligence to pinpoint the adversaries perpetrating the attacks, not just the malware. There’s much more to the story of how Falcon has redefined endpoint protection but there’s only one thing to remember about CrowdStrike: We stop breaches.