Principal, Product Marketing - Cloud Security (Remote)

CrowdStrike Holdings, Inc.; Northern (KY); Hybrid; USD 170,000 - 260,000; Full time

Benefits offered by this job

Equity awards

Wellness programs

Generous vacation

Parental and adoption leave

Professional development

Job summary

CrowdStrike Holdings, Inc. is seeking a seasoned Product Marketing leader with deep cybersecurity and cloud infrastructure expertise to accelerate leadership in the cloud security market.

You will shape positioning and go-to-market strategies for Falcon Cloud Security, working cross-functionally to translate complex tech into customer value. The role requires 12-15+ years in enterprise cybersecurity, cloud security expertise, and a track record of successful product launches and CSP

Qualifications

• 12-15+ years in product marketing, product management or related experience in enterprise cybersecurity.
• Deep cloud security knowledge: CNAPP, CWPP, CSPM, CDR, Kubernetes security.
• Strong understanding of AWS, Azure and Google Cloud; modern cloud architectures.
• Proven ability to create differentiated positioning for complex tech products.
• Experience leading strategic go-to-market initiatives and major launches.

Responsibilities

• Define and drive the GTM strategy for Falcon Cloud Security to accelerate growth.
• Define differentiated positioning for end-to-end cloud security and CNAPP offering.
• Shape market strategy and translate insights into differentiation and direction.
• Shape joint GTM with CSPs (AWS, Azure, Google Cloud) and partner narratives.
• Collaborate with Analysts Relations and Product leadership to influence market perception.
• Define vertical GTM by industry and use cases with Industry Marketing and Sales.
• Equip field with clear narratives to win strategic customers and prospects.
• Build thought leadership to strengthen CrowdStrike’s cloud security stance.

Skills

Product marketing

Cloud security

CNAPP

Cloud providers

Storytelling

Go-to-market

Cross-functional leadership

Analyst relations

CSP partnerships

Competitive analysis

Presentation skills

AI in decision-making

Job description

As a global leader in cybersecurity, CrowdStrike protects the people, processes and technologies that drive modern organizations. Since 2011, our mission hasn’t changed — we’re here to stop breaches, and we’ve redefined modern security with the world’s most advanced AI-native platform. We work on large scale distributed systems, processing almost 3 trillion events per day and this traffic is growing daily. Our customers span all industries, and they count on CrowdStrike to keep their businesses running, their communities safe and their lives moving forward. We're proud to work for a mission-driven company leveraging AI to transform the way we work. CrowdStrikers drive their careers through flexibility and autonomy while also being expected to contribute to a culture of responsible AI adoption, experimentation, and innovation. We use an AI-first mindset as a force multiplier to proactively and continuously accelerate execution, build expertise, uncover insights, and solve complex problems. We’re always looking to add talented CrowdStrikers to the team who have limitless passion, a relentless focus on innovation and a fanatical commitment to our customers, our community and each other. Ready to join a mission that matters? The future of cybersecurity starts with you.

About the Role

CrowdStrike is looking for a seasoned Product Marketing leader with deep cybersecurity and cloud infrastructure expertise to help accelerate our leadership in the cloud security market. This is a high-profile role responsible for shaping the positioning, messaging and go-to-market strategy for Falcon Cloud Security as a market-leading CNAPP and helping CrowdStrike define the future of cloud security. You will work cross-functionally with Product, Sales, Marketing, Analyst Relations, Competitive Intelligence, Industry Marketing, and Cloud Service Provider (CSP) and Alliance teams to translate complex technology and market dynamics into differentiated narratives that drive awareness, adoption and growth. The ideal candidate combines cloud security subject matter expertise with strong business acumen, exceptional storytelling and the ability to lead strategic initiatives across organizational boundaries. You understand cloud buyers, modern cloud infrastructure and the competitive landscape, and can translate technical capabilities into simple, compelling customer value.

What You’ll Do

• GTM strategy – Define and drive the go-to-market strategy for Falcon Cloud Security, prioritizing the market opportunities, use cases and motions that accelerate growth and competitive wins.
• Positioning and messaging – Define differentiated positioning and narratives for CrowdStrike’s end-to-end cloud security and CNAPP offering, spanning proactive risk reduction and prevention through real-time detection and response.
• Category and competitive strategy – Shape CrowdStrike’s point of view on the cloud security market and translate competitive, customer and adversary insight into clear differentiation and strategic direction.
• CSP partnerships – Shape joint GTM strategy with AWS, Microsoft Azure and Google Cloud, including co-sell, marketplace, solution positioning and strategic partner narratives.
• Analyst Relations – Partner with Analyst Relations and Product leadership to shape market perception, influence category narratives and strengthen CrowdStrike’s position in strategic analyst evaluations.
• Vertical GTM – Define how CrowdStrike’s cloud security value proposition translates into priority industries and use cases, partnering with Industry Marketing and Sales to build differentiated vertical motions.
• Field and customer strategy – Equip the field to win with clear competitive narratives and engage directly with strategic customers and prospects to refine positioning and GTM priorities.
• Market leadership – Build thought leadership that strengthens CrowdStrike’s authority in cloud security and advances our point of view with customers, analysts and the broader market.
• Cross-functional leadership – Drive alignment across Product, Engineering, Sales, Marketing, AR, Competitive Intelligence, Industry Marketing and Partners to execute against the cloud security strategy.

What You’ll Need

• 12-15+ years of product marketing, product management or related experience in enterprise cybersecurity, including significant experience in cloud security.
• Deep understanding of cloud security, including CNAPP, CWPP, CSPM, CDR, Kubernetes/container security and cloud-native security operations.
• Strong understanding of AWS, Microsoft Azure and/or Google Cloud, modern cloud architectures, DevOps and cloud-native application development.
• Demonstrated ability to create differentiated positioning and compelling narratives for complex technical products.
• Proven track record leading strategic go-to-market initiatives and major product launches.
• Experience working with CSPs, technology alliances and/or cloud marketplaces.
• Experience partnering with Analyst Relations and engaging industry analysts on strategic evaluations and market research.
• Strong competitive instincts and ability to translate technical differentiation into clear customer value.
• Exceptional written, verbal and presentation skills with the ability to influence technical practitioners, CISOs, sellers, analysts, partners and executives.
• Strong business acumen and demonstrated ability to influence senior stakeholders and lead complex cross-functional initiatives.
• Ability to thrive in a fast-paced environment, navigate ambiguity and independently drive high-impact initiatives.
• Proven experience utilizing AI technologies to enhance decision-making, streamline workflows and processes, improve efficiency and drive business outcomes.

#LI-SC1 #LI-Remote

Benefits of Working at CrowdStrike

• Market leader in compensation and equity awards
• Comprehensive physical and mental wellness programs
• Competitive vacation and holidays for recharge
• Paid parental and adoption leaves
• Professional development opportunities for all employees regardless of level or role
• Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections
• Vibrant office culture with world class amenities
• Great Place to Work Certified™ across the globe

We are proud to be an equal opportunity employer. We are committed to fostering a culture of belonging where everyone is valued for who they are and empowered to succeed. We support veterans and individuals with disabilities through our affirmative action program. CrowdStrike is committed to providing equal employment opportunity for all employees and applicants for employment. The Company does not discriminate in employment opportunities or practices on the basis of race, color, creed, ethnicity, religion, sex (including pregnancy or pregnancy-related medical conditions), sexual orientation, gender identity, marital or family status, veteran status, age, national origin, ancestry, physical disability (including HIV and AIDS), mental disability, medical condition, genetic information, membership or activity in a local human rights commission, status with regard to public assistance, or any other characteristic protected by law. We base all employment decisions--including recruitment, selection, training, compensation, benefits, discipline, promotions, transfers, lay-offs, return from lay-off, terminations and social/recreational programs--on valid job requirements.

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The base salary range for this position for all U.S. candidates is $170,000 - $260,000 per year, with eligibility for bonuses, equity grants and a comprehensive benefits package that includes health insurance, 401k and paid time off.

CrowdStrike was founded in 2011 to fix a fundamental problem: The sophisticated attacks that were forcing the world’s leading businesses into the headlines could not be solved with existing malware-based defenses. Founder George Kurtz realized that a brand new approach was needed — one that combines the most advanced endpoint protection with expert intelligence to pinpoint the adversaries perpetrating the attacks, not just the malware. There’s much more to the story of how Falcon has redefined endpoint protection but there’s only one thing to remember about CrowdStrike: We stop breaches.