Website Product Manager

Connecteam; United States; Hybrid; USD 90,000 - 150,000; Full time

Job summary

Connecteam is hiring a Website Product Manager to lead our web strategy and operations. You will shape architecture, drive content structure, and align projects with product launches and GTM campaigns.

The role emphasizes CRO, analytics, and scalable processes to optimize the deskless workforce experience. Ideal candidates bring 3+ years in website management within a SaaS environment, deep WordPress knowledge, and a data-driven mindset to improve user journeys and conversion paths.

Qualifications

• 3+ years in website management or digital product ownership within a SaaS environment.
• Proven track record leading strategic website projects spanning UX, content, and infrastructure.
• Strong knowledge of WordPress, plugins, templates, and integrations.
• Experience with conversion rate optimization and analyzing site performance metrics.

Responsibilities

• Shape and evolve the long-term website strategy as a core marketing asset.
• Plan website architecture and content structure to reflect brand and product complexity.
• Define quarterly website project roadmap aligned with launches and campaigns.
• Manage website operations across structure, performance, content and UX.

Skills

Website management

Product ownership

WordPress

A/B testing

HTML/CSS basics

Tools

WordPress

Plugins & templates

Job description

Who Connecteam is:

Connecteam is the leading platform for managing deskless teams, trusted by over 80,000 businesses worldwide.

We built Connecteam for real operators - the people running shifts, jobs, and teams across stores and sites. The kind of work that doesn’t happen behind a desk, and doesn’t have time for messy spreadsheets, scattered group chats, or tools that don’t talk to each other.

Connecteam brings daily operations and team communication into one intuitive app - from hiring and scheduling to training, tasks, and day-to-day coordination. It gives teams the clarity and control to run the day, shift after shift, job after job.

Backed by $220M+ from Insight Partners, Stripes, and Tiger Global, Connecteam is rapidly expanding worldwide - empowering frontline teams to work smarter, stay connected, and operate with greater efficiency.

About the role:

We are seeking a dynamic Website Product Manager with a strong foundation in website management to join our team. The ideal candidate will have deep experience leading digital projects and will play a critical role in shaping our long-term web strategy, optimizing user journeys, and scaling our digital infrastructure to drive engagement and revenue growth.

Key Responsibilities

Strategic website management

• Help shape and evolve the long-term website strategy as a core marketing and business asset.
• Planning the website architecture and content structure strategically to reflect our evolving brand and product complexity.
• Playing a significant role in defining the quarterly roadmap of website projects, aligning with business priorities, product launches, and go‑to‑market campaigns.
• Identify key opportunities for website expansion, reorganization, and modularity to support ongoing growth and cross-functional scalability.

• Manage all website operations across structure, performance, content, and UX.
• Define and implement scalable processes for website project intake, prioritization, execution, and QA.

CRO and Performance Optimization

• Conducting deep website performance analysis and gaining insights to improvements.
• Plan and execute A/B testing and CRO initiatives to improve conversion paths across the site.

Technical Ownership and Risk Management

• Maintain and continuously optimize the WordPress CMS, infrastructure, and performance (page speed, mobile, accessibility).
• Ensure site architecture supports SEO best practices, schema, structured data, and crawlability.
• Anticipate technical and operational risks, support troubleshooting, and ensure scalability for future needs.

Innovation and Emerging Technologies

• Evaluate, test, and integrate emerging AI tools and modern web technologies to enhance site capabilities, streamline content workflows, and maintain a cutting-edge digital experience.

Experience & Skills

• 3+ years in website management or digital product ownership within a SaaS environment.
• Proven success in leading strategic website projects that span UX, content, and infrastructure.
• Deep understanding of WordPress, including plugins, custom templates, and integrations.
• Strong grasp of conversion rate optimization, user journeys, and website performance metrics.
• Analytical mindset with a track record of data-informed decision-making.
• Basic understanding of HTML/CSS, with the ability to scope and review development needs.
• Comfortable managing cross-functional web projects with multiple stakeholders and shifting priorities.
• Experience working with SEO, page speed optimization, and front-end best practices.
• Proven ability to work independently, manage end-to-end product lifecycles, and drive initiatives forward with minimal managerial oversight.
• Proactive and resourceful, with a strong ownership bias to identify opportunities, navigate ambiguity, and solve complex problems creatively.

#LI-Hybrid

Joining Connecteam Is The Smart Move:

• We build our people up. Every team member is treated as a long-term investment and we recognize the value in always nurturing and training them so they can go above and beyond in their skills and job duties.
• We make an impact on our customer’s business. We are on a mission to provide managers of all business types and sizes with the tools they need to communicate, operate, engage, and run their deskless workforce. Our product offers them an effective and affordable solution to run their business.
• We get the job done. Connecteam employees are passionate in executing their job duties so they can drive the company forward and provide real value to our customers.
• We have fun! From weekly happy hours to holiday parties, we always enjoy each other’s company (and good food, of course). Connecteam is like one big, happy family!
• Everyone is welcome. Connecteam is committed to building an encouraging, caring, and supportive environment. We share a responsibility to support our team and enrich their lives.

Together we will shape the future of work!

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