Principal Product Manager, User Lifecycle & Monetization (US)

Logos; Bellingham (WA); Remote; USD 150,000 - 160,000; Full time

Benefits offered by this job

Medical insurance

Paid time off

Sabbatical after 10 years

Job summary

Logos, a mission-driven tech company based in Bellingham, WA, seeks aPrincipal Product Manager to own the end-to-end user lifecycle and monetization for both B2C and B2B2C channels. You will define cohorts, activation milestones, and success metrics while leading cross-functional experiments to improve activation, conversion, retention, and monetization.

The role reports to the Chief Product Officer and involves coordinating product, marketing, content, and data teams to drive long-term value

Qualifications

• 8+ years in product management, growth, or lifecycle in SaaS/subscriptions.
• 3+ years leading lifecycle, growth, or retention initiatives.
• Experience with freemium and subscription models with in-app purchases.
• Strong analytics: SQL, cohort analysis, LTV modelling, Amplitude, and A/B testing.
• Experience leading cross-functional teams and influencing senior stakeholders.
• Ability to balance B2C and B2B2C and communicate strategies clearly.
• Regular use of AI tools for product development, rapid prototyping, and experimentation.

Responsibilities

• Own the user lifecycle strategy across acquisition, activation, conversion, retention, and expansion.
• Drive business outcomes: improve LTV, renewals, conversions, and content purchases.
• Lead experiment backlog and run A/B tests with a product development pod.
• Set quarterly lifecycle priorities and align cross-functional teams.
• Develop cohort analyses, LTV models, funnels, dashboards, and lifecycle tracking.
• Improve onboarding, personalization, and in-app purchases; reduce churn.
• Influence pricing, packaging, subscriptions, and cross-platform initiatives.

Job description

All Jobs > Principal Product Manager, User Lifecycle & Monetization (US)

Principal Product Manager, User Lifecycle & Monetization (US)
US, Remote

Full-time

Description

About Logos:

Logos is a purpose-driven tech company dedicated to building technology solutions that equip the Church to grow in the light of the Bible. Our team is committed to increasing biblical literacy and accessibility for every Christian around the world. We do so by delivering value along three fronts: software tools, community collaboration, and rich digital content. Logos’ solutions portfolio connects users to the Word and to their communities. Based in Bellingham, Washington, Logos also has operations in Puebla, Mexico.

About the Role:

Logos is transitioning to a SaaS-led business model and seeks a Principal Product Manager, User Lifecycle & Monetization to own the end-to-end user journey, from acquisition and activation to subscription retention, content purchases, and long-term lifetime value (LTV).

Reporting to the Chief Product Officer, you will define the user lifecycle framework, establish company-wide priorities and success metrics, and lead cross-functional experimentation to improve activation, conversion, retention, and monetization. The primary focus is individual users (B2C), with a secondary focus on users served through churches, schools, and ministries (B2B2C).

Responsibilities

• Own the user lifecycle strategy: Define user cohorts, personas, lifecycle stages, milestones, and success metrics across acquisition, activation, conversion, retention, and expansion.
• Drive business outcomes: Improve customer LTV, subscription renewals, free-to-paid conversion, content purchases, and user activation.
• Lead experimentation: Manage the experiment backlog, design and analyze A/B tests, and rapidly prototype and launch improvements with a dedicated development pod.
• Establish operating rhythms: Set quarterly lifecycle priorities, align product, marketing, content, and data teams, and report progress against company-wide metrics.
• Build data-driven insights: Partner with analytics and product operations to develop cohort analysis, LTV models, funnels, dashboards, and reliable lifecycle tracking.
• Optimize the end-to-end experience: Improve onboarding, habit formation, personalization, in-app purchases, churn prevention, winback, and institutional user activation.
• Influence product strategy: Inform pricing, packaging, subscriptions, and cross-platform lifecycle initiatives using customer research and experimentation.

Requirements

• 8+ years of product management, growth, or lifecycle experience in SaaS or subscription businesses, including 3+ years leading lifecycle, growth, or retention initiatives.
• Proven success building a company-wide lifecycle framework and improving retention, monetization, and customer expansion—not just acquisition.
• Experience with freemium and subscription models combined with transactional purchases, digital content, or mobile in-app purchases.
• Strong analytical skills, including SQL, cohort analysis, LTV modeling, product analytics tools (e.g., Amplitude), and A/B testing.
• Experience leading cross-functional teams of engineers, designers, and analysts, and influencing senior stakeholders without direct authority.
• Ability to balance B2C and B2B2C user needs and communicate complex strategies clearly across an organization.
• Regular use of AI tools for product development, rapid prototyping, and experimentation.

Preferred Experience

• Experience with jobs-to-be-done research, user personas, and personalization.
• Familiarity with Logos Bible Software, Proclaim, Christian technology, or digital publishing.
• Understanding of Bible study, Christian theology, and the needs of churches, educational institutions, and Christian organizations.
• Competitive medical, dental, and vision insurance
• Company-paid basic life, long-term, and short-term disability
• Flexible paid time off
• 10 company-paid holidays per year
• 4 weeks' paid sabbatical after 10 years of service with an additional stipend
• Paid maternity and paternity leave policy
• Health Savings Account and Flexible Spending Account options
• 401(k) plan (Includes an employer match of up to 4%)
• Awards and recognition program

The U.S. base salary for this full-time position ranges from $150k - 160k per year. Logos salary ranges are determined by role, position level, and location. The range displayed on each remote job posting reflects the minimum and maximum target for new hire salaries for the position. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Note: Currently, we are able to hire in every state in the United States except for the District of Columbia.