PRINCIPAL, PRODUCT MANAGER - OMNI CUSTOMER GROWTH

MCI, LC; California; On-site; USD 140,000 - 160,000; Full time

Job summary

Join a forward-thinking company as a Growth Manager, where you'll lead innovative customer acquisition and marketing strategies in the dynamic fintech space. This role involves designing multi-channel growth campaigns, optimizing conversion funnels, and driving engagement through webinars and targeted outreach. You will collaborate with cross-functional teams to execute high-impact marketing initiatives that resonate with institutional audiences. If you're a strategic thinker with a passion for digital assets and a proven track record in growth marketing, this is your chance to make a significant impact in a rapidly evolving industry.

Benefits

Competitive base salary

100% company-paid health insurance

401k company match

Paid parental leave

Paid vacation

Free commuter/parking pass

Free custom lunches and snacks

Computer equipment provided

Inspiring startup environment

Qualifications

• 6+ years in growth marketing, preferably in fintech or B2B SaaS.
• Deep expertise in paid acquisition and funnel optimization.

Responsibilities

• Develop and execute growth strategies for customer acquisition and retention.
• Optimize lead generation through various marketing channels.

Skills

Growth Marketing

Demand Generation

Performance Marketing

Analytical Skills

Collaboration Skills

Education

Bachelor's Degree in Marketing or related field

Tools

Google Ads

LinkedIn

Marketo

Google Analytics

Looker

Job description

BitGo is the leading infrastructure provider of digital asset solutions, delivering custody, wallets, staking, trading, financing, and settlement services from regulated cold storage. Since our founding in 2013, we have focused on enabling our clients to securely navigate the digital asset space. With a global presence and multiple Trust companies, BitGo serves thousands of institutions, including many of the industry's top brands, exchanges, and platforms, and millions of retail investors worldwide. As the operational backbone of the digital economy, BitGo handles a significant portion of Bitcoin network transactions and is the largest independent digital asset custodian, and staking provider, in the world.

BitGo is seeking a Growth Manager to lead and scale our customer acquisition, paid marketing, and lead generation strategies. This role will be responsible for designing and executing multi-channel growth campaigns, optimizing conversion funnels, and driving engagement through webinars, paid media, account-based marketing, and targeted outreach. The ideal candidate is both a strategic thinker and an execution-driven marketer who thrives in a fast-paced environment and understands the nuances of financial technology and digital assets.

Responsibilities

• Develop and execute growth strategies to drive customer acquisition, engagement, and retention across institutional audiences.
• Optimize lead generation efforts through paid advertising, content marketing, email marketing, and strategic partnerships.
• Drive continuous experimentation and A/B testing across landing pages, email campaigns, webinars, sponsorships, and other strategies to improve conversion rates.

Paid Marketing & Performance Optimization

• Own and manage performance marketing channels, including Google Ads, LinkedIn, Twitter, and other programmatic and paid media campaigns.
• Define KPIs, measure ROI, and continuously optimize budget allocation to maximize acquisition efficiency.
• Partner with design and content teams to develop compelling ad creatives and landing pages that convert.
• Understand and implement retargeting ads, new user acquisition ads, and ABM targeted campaigns.
• Implement what is needed to optimize various distribution channels.

Webinars & Events

• Lead the development and execution of high-impact webinars, virtual events, and targeted growth initiatives.
• Drive attendance and engagement for educational and product-focused webinars by leveraging CRM, email marketing, and targeted promotions.
• Work closely with sales, marketing, and product teams to create content that resonates with key audience segments.

Funnel Optimization & Lead Nurturing

• Build and refine automated lead nurturing sequences, segmenting audiences based on behavior and intent.
• Partner with sales to ensure marketing-driven leads are properly qualified and handed off for conversion.
• Leverage data and insights to personalize messaging, improve customer journeys, and optimize retention strategies.

Analytics & Performance Tracking

• Establish and refine attribution models to understand marketing effectiveness and optimize spend across channels.
• Regularly report on key growth metrics, providing actionable insights and recommendations for continuous improvement.
• Leverage data visualization tools like Google Analytics, Marketo, and Looker to analyze campaign performance and user behavior.

Requirements

• 6+ years of experience in growth marketing, demand generation, or performance marketing, preferably in fintech, crypto, or B2B SaaS.
• Deep expertise in paid acquisition channels (Google, LinkedIn, X/Twitter, YouTube, etc.), marketing automation, and funnel optimization.
• Proven track record of executing high-impact marketing campaigns that drive measurable results.
• Strong analytical skills with experience in attribution modeling, A/B testing, and data-driven decision-making.
• Experience managing webinars and virtual events as part of a broader growth strategy.
• Strong collaboration skills, with experience working cross-functionally with product, sales, and data teams.
• Ability to thrive in a fast-paced, high-growth startup environment.

Why Join BitGo?

Disrupting an industry takes vision, innovation, passion, technical chops, drive to deliver, collaboration, and execution. Join a team of great people who strive for excellence and personify our corporate values of ownership, craftsmanship, and open communication. We are looking for new colleagues who bring innovative ways of thinking and problem-solving, and who want to be part of the team that changes the world’s financial markets.

Benefits

• Competitive base salary, bonus, and stock options
• 100% company-paid health insurance for employee, partner, and dependents
• Up to 4% 401k company match
• Paid parental leave, Paid vacation
• Free commuter/parking pass
• Free custom lunches, dinners, and snacks
• Computer equipment and workplace furniture to suit your needs
• Great colleagues and an inspiring startup environment
• Benefits may vary based on location.

Pay Transparency Notice: Depending upon your leveling and location, the compensation for this role averages between $140,000 and $160,000 USD base salary. Equity, an annual performance bonus, and the benefits outlined above are also part of this role's package.