Director of Marketplace and Retail Media

Ritual; United States; Remote; USD 130,000 - 193,000; Full time

Job summary

An innovative health brand is seeking a strategic leader to drive growth in digital marketplaces like Amazon and TikTok Shop. In this pivotal role, you will oversee performance marketing, eCommerce operations, and team leadership, ensuring operational efficiency and revenue growth. You'll collaborate with cross-functional teams, mentor a high-performing group, and implement data-driven strategies to enhance brand visibility. Join a dynamic and inclusive environment where your contributions will shape the future of health essentials and help customers build healthy habits.

Benefits

401k Match - Up to 4%

Medical/Dental/Vision/Life Insurance

Healthcare & Dependent Care FSA

Equity participation in stock options

12 weeks of Parental Leave

Talkspace access for mental health support

Pet Insurance discount

Flexible PTO

Monthly Childcare Allowance

Technology Allowance

Qualifications

• Proven leadership experience with high-performing teams.
• Expertise in Amazon, TikTok Shop, and retail media networks.

Responsibilities

• Lead and optimize digital marketplace and retail media strategy.
• Develop and execute strategies for Amazon and TikTok Shop.

Skills

Leadership

Performance Marketing

Analytical Skills

Collaboration

Budget Management

Strategic Planning

Education

Bachelor's Degree

Master's Degree

Tools

Amazon Ads Console

TikTok Shop

Looker

Excel

Google Sheets

Job description

About Ritual

Ritual is a personal health brand that is building the future of daily essentials. Our mission is simple: we help turn healthy habits into a Ritual. We started by creating the first visible supply chain of its kind and reinventing the daily multivitamin from the ground up. Now, together with some of the world’s leading scientists, researchers and advisors, we’re developing a new standard of high-quality, traceable daily products across new categories. Hundreds of thousands of customers across generations trust us, and we are growing quickly.

We’ve built a team of over 120 (and counting) curious skeptics, world-class scientists, unconventional artists, expert marketers, and analytical strategists. We’re venture-backed and based in sunny Los Angeles. If you’re looking to challenge the status quo and be challenged to do the best work of your career, join us.

Essential

Ritual is seeking a collaborative and strategic leader to shape and scale our presence across Amazon, TikTok Shop, and key omni-channel retail media platforms (Target.com, Instacart, etc.). In this role, you’ll drive strategic growth, performance marketing, and operational efficiency, ensuring Ritual’s digital retail ecosystem is set up for long-term success. As the owner of our marketplace strategy, you’ll oversee paid media investments, eCommerce operations, and cross-functional collaboration, making a direct impact on revenue growth, customer acquisition, and brand visibility across key digital retail channels. You’ll also have the opportunity to mentor and develop a high-performing team while fostering a culture of innovation, inclusivity, and accountability.

What You'll Do:

This role will be responsible for leading, optimizing, and scaling Ritual’s digital marketplace and retail media strategy.

Marketplace Growth & Strategy

• Develop and execute Ritual’s strategy for Amazon and TikTok Shop, driving revenue growth through merchandising, advertising, and promotions.
• Oversee Amazon PPC, DSP, SEO, and catalog management, ensuring best-in-class execution.
• Lead TikTok Shop growth, leveraging social commerce trends, influencer partnerships, and paid media.
• Stay ahead of platform updates and algorithm changes to maintain a competitive edge.

Retail Media & Omni-channel Performance

• Optimize retail media investments across Target.com, Instacart, and other key retail partners.
• Develop full-funnel paid media strategies that balance brand awareness and conversions.
• Build and execute co-marketing strategies with retail partners and external agencies.
• Align omni-channel performance insights with Ritual’s broader business strategy.

Team Leadership & Cross-Functional Collaboration

• Lead, mentor, and empower an eCommerce team, fostering a culture of inclusion and innovation.
• Collaborate with Growth, Brand, Finance, and Supply Chain teams to integrate marketplace insights into business strategy.
• Manage external partners, retail media networks, and platform relationships to drive success.
• Develop testing roadmaps to continuously refine ad placements, creative, and promotional strategies.

Performance Optimization & Reporting

• Own forecasting, budget management, and CAC targets for marketplaces and retail media.
• Analyze data to identify trends, optimize campaigns, and drive continuous improvement.
• Implement A/B testing strategies to refine creative, audience targeting, and messaging.
• Provide executive-level reporting on KPIs, investment impact, and growth opportunities.

Who You Are:

• Strategic & Visionary – You see the big picture but can also execute the details.
• Analytical & Insight-Driven – You make data-backed decisions to optimize results.
• Inclusive & Empowering Leader – You develop teams, celebrate diverse perspectives, and create growth opportunities.
• Growth Oriented & Results-Driven – You seek continuous improvement and embrace experimentation.
• Agile & Adaptable – You stay ahead of trends and navigate change with confidence.
• Collaborative Communicator – You build strong relationships and work seamlessly across teams.

What You Need:

• Proven leadership experience, with a track record of building and managing high-performing, diverse teams.
• Expertise in Amazon, TikTok Shop, and retail media networks (e.g., Target Roundel, Instacart Ads).
• Strong background in budget management, forecasting, and performance analytics.
• Experience in performance marketing, including Amazon Ads, DSP, PPC, and programmatic media.
• Deep understanding of omni-channel marketing strategies and retail media’s role in the digital ecosystem.

Must-have experience in:

• Amazon Ads Console (PPC, DSP), Amazon Seller Central.
• TikTok Shop & social commerce strategies.
• Retail Media Platforms (Target Roundel, Instacart Ads, etc.).
• Looker (or other BI analytics platforms).
• Excel/Google Sheets for forecasting & data analysis.

Compensation and Benefits

• Pay Range: $130,000 - $193,000.
• Your base salary is one part of your total compensation package. The salary range represents the entire compensation range for this position. Exact compensation will depend on a number of factors, which may include the successful candidate's skills, level, years of experience, technical expertise, and other qualifications. Not all candidates will be eligible for the upper end of the salary range. This role is also eligible for equity + generous benefits + 401k + unlimited PTO etc - see our list of perks/ benefits below.

Additional Compensation, Benefits and Perks:

• 401k Match - Up to 4%.
• Medical/Dental/Vision/Life Insurance.
• Healthcare & Dependent Care FSA.
• Equity participation in the form of stock options.
• 12 weeks of Parental Leave after 180 days of employment, or 20 weeks of Parental Leave after 1 year of service, and up to 4 weeks of Flex Time for birthing parents upon return from Leave.
• Talkspace access for mental health support.
• Pet Insurance discount.
• Non-accrual and flexible PTO (10 days minimum).
• 18 paid company holidays + additional days for extended weekends.
• 10 Wellness Days (Final Friday of each month).
• 2 Days to volunteer (Days of Action).
• Focus Fridays (used for self-development, heads-down work, community group meetings and 1:1 TBs).
• Free Ritual subscription during your time with us.
• Maven Clinic Family Planning platform.
• Annual Wellness stipend.
• Monthly Childcare Allowance.
• Technology Allowance.
• New hire Work from Home stipend.
• Bi-Annual Performance Reviews.
• Bi-Annual in-person company events.
• Monthly wellness activities.

Why Ritual?

Since launching in October 2016, Ritual has grown to be a cultural revolution in the health industry. We’re not about pseudoscience, half-truths or health fads. We are simple, effective, and backed by real science.

Ritual is an Equal Opportunity Employer. We are committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together.

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