Principal Product Manager, AI MarTech

GEICO; San Francisco (CA); Remote; USD 150,000 - 230,000; Full time

Job summary

GEICO is seeking an experienced Product Manager to lead AI-powered marketing technology initiatives. This role involves defining product vision, collaborating with cross-functional teams, and driving personalization efforts. The ideal candidate will have a robust background in AI/ML platforms and excellent communication skills to engage diverse audiences.

Benefits

Flexible work arrangements

Comprehensive benefits package

Access to training and mentorship programs

Qualifications

• 10+ years of product management experience, with 3 years focusing on AI/ML marketing platforms.
• Proven success in deploying user-facing recommendations at scale.
• Strong analytical skills and experience working with data science teams.

Responsibilities

• Define vision and roadmap for AI-powered marketing technology.
• Collaborate with teams to design and deploy engagement models.
• Drive personalization testing and experimentation.

Skills

Product management

Analytical skills

Communication skills

Education

MBA or advanced degree

Job description

Employer Industry: Insurance and Financial Services

Why consider this job opportunity:
- Salary up to $229,600
- Opportunity for career advancement and growth through personalized development programs
- Flexible work arrangements, including the ability to work from anywhere in the U.S. for up to four weeks per year
- Comprehensive benefits package that supports physical, mental, and emotional well-being
- Collaborative and inclusive work culture that values diverse perspectives
- Access to industry-leading training and mentorship programs

What to Expect (Job Responsibilities):
- Define the vision and roadmap for AI-powered marketing technology and recommendation systems
- Collaborate with AI/ML and engineering teams to design and deploy models for content ranking and customer engagement
- Manage cross-functional teams and influence stakeholders at various organizational levels
- Track and measure product success through defined KPIs, including engagement and conversion metrics
- Drive personalization testing and experimentation, including A/B testing and cohort targeting

What is Required (Qualifications):
- 10+ years of product management experience, with at least 3 years focused on AI/ML-based marketing platforms
- Proven success in deploying user-facing recommendations or personalized journeys at scale
- Experience working with data science and ML engineering teams
- Strong analytical skills and comfort with experimentation and metric definition
- Excellent communication skills for articulating complex concepts to diverse audiences

How to Stand Out (Preferred Qualifications):
- Experience with agentic systems, LLM-based personalization, or generative AI in content or messaging
- Background in insurance, financial services, or regulated industries
- MBA or advanced degree is a plus

#Insurance #ProductManagement #AI #CareerGrowth #FlexibleWork #DiversityInTheWorkplace

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