Principal Product Marketing Manager, AI

HighTouch; Town of Chester, San Francisco (NY, CA); Hybrid; USD 150,000 - 185,000; Full time

Job summary

An established industry player is seeking a passionate Product Marketing Manager to shape the future of AI-powered marketing. This dynamic role involves owning the go-to-market strategy for an innovative AI Decisioning product designed to enhance customer engagement and maximize lifetime value. Collaborating with cross-functional teams, you will drive impactful messaging, develop sales enablement materials, and represent the company at events. If you thrive in a fast-paced startup environment and have a knack for storytelling and market research, this opportunity is perfect for you. Join a team focused on making a meaningful impact and fostering growth in the marketing landscape.

Qualifications

• Proven experience in planning and executing GTM strategies for B2B SaaS products.
• Deep understanding of CRM and lifecycle marketers' goals and pain points.

Responsibilities

• Develop and refine positioning for AI Decisioning targeting marketing personas.
• Create compelling sales playbooks and messaging frameworks for internal teams.

Skills

GTM Expertise

Storytelling Mastery

Collaboration Skills

Market & Competitive Research

Technical Fluency

Education

Bachelor's Degree in Marketing or related field

Tools

Salesforce

HubSpot

Iterable

Job description

About Hightouch

Hightouch’s mission is to empower everyone to take action on their data. Hundreds of companies, including Autotrader, Calendly, Cars.com, Monday.com, and PetSmart, trust Hightouch to power their growth.

We pioneered the Composable Customer Data Platform (CDP), which lets companies use their own data warehouse to collect, prepare, and activate customer data for marketing personalization and business operations. Our new AI Decisioning platform goes a step further, allowing marketers to set goals and guardrails that AI agents can then use to personalize 1:1 customer interactions.

Our team focuses on making a meaningful impact for our customers. We approach challenges with a first-principles mindset, move quickly and efficiently, and treat each other with compassion and kindness. We look for team members who are strong communicators, have a growth mindset, and are motivated and persistent in achieving our goals.

About The Role

Are you passionate about shaping the future of AI-powered marketing? Do you thrive in a fast-paced startup environment where your contributions make an impact? Our team is looking for an exceptional Product Marketing Manager to own the go-to-market (GTM) strategy for our cutting-edge AI Decisioning product, purpose-built to empower marketers to maximize customer lifetime value with reinforcement learning and AI agents.

In this role, you'll drive the positioning, messaging, and enablement that helps CRM marketers unlock the power of data and AI to create personalized customer journeys. You’ll collaborate closely with Marketing, Product, Sales, and Engineering teams to define GTM strategies, develop impactful messaging, create sales enablement assets, and evangelize the product’s value at events and webinars.

What You'll Do

• Positioning & Messaging: Develop and refine positioning for AI Decisioning that speaks directly to marketing personas, emphasizing use cases like 1:1 personalization, customer journey optimization, and continuous experimentation.
• Market Research: Conduct user research with marketing professionals to identify their pain points, uncover market opportunities, and position our product as the ultimate solution for their challenges.
• Enablement Materials: Create compelling sales playbooks, messaging frameworks, one-pagers, and customer stories that help internal teams demonstrate to marketers the value of AI Decisioning.
• Drive Content & Launch Campaigns: Create and refine case studies, blogs, videos, and launch materials that showcase how AI Decisioning empowers marketers to deliver personalized customer journeys and measurable outcomes.
• Evangelism: Represent Hightouch externally at field events, webinars, and customer engagements, building trust with key stakeholders in the CRM and martech ecosystem.
• Community Building: Create and implement a strategy to connect with and engage our target audience in marketing, fostering relationships, and building a space where they can share insights, challenges, and successes.

What We're Looking For

• GTM Expertise: Proven experience planning and executing GTM strategies for enterprise B2B SaaS products, ideally in the martech or AI space.
• Marketing Persona Focus: Deep understanding of CRM and lifecycle marketers, including their goals, pain points, and decision-making processes.
• Storytelling Mastery: Ability to transform complex AI and machine learning concepts into clear, actionable narratives that resonate with marketers.
• Technical Fluency: Ability to distill and articulate the technical benefits of AI Decisioning for both technical and non-technical audiences, including marketers and C-suite executives.
• Market & Competitive Research: Strong background in analyzing competitors and market trends to identify differentiation opportunities and ensure product-market fit.
• Collaboration Skills: Experience working cross-functionally with Product, Engineering, and Sales teams to align on strategy and execution.
• B2B SaaS Experience: Background in marketing enterprise SaaS products to large organizations, with a focus on marketing teams or CRM solutions.

Bonus If You Have

• Martech or AI Experience: 5+ years of experience with martech, AI, or data-focused GTM strategies, particularly for products targeting CRM marketers.
• Lifecycle Marketing Knowledge: Familiarity with lifecycle marketing strategies, personalization tools, and customer engagement platforms like Salesforce, HubSpot, or Iterable.
• Ecosystem Marketing Expertise: Experience building strategic partnerships and marketing within ecosystems, such as Snowflake, Salesforce, or other martech platforms.
• Startup Experience: Previous experience working in a startup environment, demonstrating the ability to adapt quickly and thrive in a fast-paced setting while wearing many hats.

We are looking for talented, intellectually curious, and motivated individuals who are interested in tackling the problems above. We focus on impact and potential for growth more than years of experience. The salary range for this position is 150,000-185,000 dollars per year, which is location-independent in accordance with our remote-first policy.