Principal Product Manager: AI-Driven B2B Golf Tech

Versant Media, LLC; Orlando (FL); Remote; USD 140,000 - 190,000; Full time

Job summary

Versant Media is seeking a Principal Product Manager for GolfNow’s B2B technology portfolio. You will own end-to-end product outcomes, translate business objectives into roadmaps, and collaborate with Engineering, Design, Data, and Sales to drive adoption and revenue growth.

You’ll leverage AI-native methodologies to accelerate learning, improve decision-making, and deliver measurable customer value across multiple products for golf course operators.

Qualifications

• Significant product management experience (8+ years) delivering measurable outcomes.
• Experience with B2B software products, including customer workflows and adoption.
• Strong judgment and strategic thinking to prioritize initiatives.
• Analytical skills using metrics and customer insights to inform decisions.
• Technical fluency across APIs, data flows, and engineering tradeoffs.
• Ability to influence senior stakeholders and lead cross-functional initiatives.
• AI-native approach to product management using AI and modern tools.

Responsibilities

• Own product outcomes with end-to-end accountability for initiatives and results.
• Translate objectives into priorities and roadmaps in collaboration with leadership.
• Improve customer workflows and product capabilities to drive adoption, retention, and revenue.
• Identify emerging needs and lead development of innovative capabilities.
• Lead through influence across Engineering, Design, Data, Operations, Sales, and business teams.
• Define success measures and iterate products based on qualitative and quantitative results.

Skills

Product management

B2B software

Strategic thinking

Analytical skills

APIs / integrations

AI-native approach

Influence senior stakeholders

Tools

APIs

Job description

Versant Media is seeking a Principal Product Manager for GolfNow’s B2B technology portfolio. You will own end-to-end product outcomes, translate business objectives into roadmaps, and collaborate with Engineering, Design, Data, and Sales to drive adoption and revenue growth.

You’ll leverage AI-native methodologies to accelerate learning, improve decision-making, and deliver measurable customer value across multiple products for golf course operators.