Principal Product Manager, Ad Identity Platform

Amazon Inc.; Palo Alto (CA); Hybrid; USD 207,000 - 280,000; Full time

Job summary

Amazon.com Services LLC is seeking a Principal Product Manager for Ad Identity. You will define and execute cross-functional product initiatives that power Amazon’s advertising infrastructure, serving billions of queries daily and driving identity solutions for ad relevance and publisher quality.

You'll own multi-year roadmap, work with engineering, data science, and business partners, and engage with industry leaders to advance identity standards across the ecosystem.

Qualifications

• Bachelor's degree required.
• 10+ years in technical product/program management.
• 3+ years end-to-end product delivery experience.
• Experience with advertising tech (ad server, DSP).
• Proven ability to define roadmaps and drive strategy.
• Experience leading engineering discussions and cross‑org programs.

Responsibilities

• Define and execute product strategy by identifying new business opportunities across the ad ecosystem.
• Own metrics, analyze data, and optimize ad-identity solutions with engineering and stakeholders.
• Create a clear multi-year roadmap guiding engineering, science, and design teams.
• Balance business needs with technical constraints across Amazon Advertising teams.
• Engage with ad-tech partners and industry bodies to advance identity solutions.
• Translate insights into strategy to keep Amazon at the forefront of ad identity.

Skills

Technical product management

Roadmap strategy

Cross-functional leadership

Advertising technologies

Data-driven decision making

Engineering collaboration

Product delivery

Education

Bachelor's degree

Job description

Principal Product Manager - Technical, ADSP: Identity

Stellen-ID: 10511674 | Amazon.com Services LLC

Amazon's Advertising Technology team builds the technology infrastructure and ad-serving systems to manage billions of advertising queries every day. The result is better quality advertising for publishers and more relevant ads for customers. Our infrastructure supports millions of Internet users and handles billions of queries per day, all delivered in milliseconds. Our data platform processes massive data sets to develop business intelligence and analytics that are critical for the efficiency and profitability of our advertising business.

As a Principal Product Manager on our Ad-Identity team, you’ll define and execute cross-functional products that power Amazon’s advertising infrastructure, serving billions of queries daily. You’ll leverage your deep expertise in digital advertising, technical product management, and business strategy to drive innovation in identity solutions that enhance ad relevance, improve publisher quality, and support Amazon’s advertising ecosystem.



Key job responsibilities
Define and execute product strategy by identifying new business opportunities, working backward from customer needs, and developing products and initiatives that scale across the advertising ecosystem

Drive continuous improvement by owning key metrics, analyzing performance data, and collaborating closely with engineering and stakeholders to optimize ad-identity solutions

Define product vision and strategy, creating a clear multi-year roadmap that guides engineering, science, and design efforts across the organization

Manage cross-functional stakeholders by balancing business needs with technical constraints, influencing priorities, and providing clarity in ambiguous situations across Amazon Advertising teams

Partner with industry leaders by engaging with ad-tech companies and industry bodies to explore collaborations and advance Amazon's position in the advertising identity space

Translate insights into product strategy, ensuring our solutions remain at the forefront of the advertising identity industry


A day in the life
As a Principal Product Manager on our ad-identity team, you'll work at the intersection of business strategy and technical innovation. Your day might include conducting customer interviews to uncover unmet needs in the advertising identity space, collaborating with engineering teams to evaluate technical feasibility of new product concepts, or presenting market insights to senior leadership to inform our roadmap priorities. You'll balance deep dives into industry trends with cross-functional planning sessions, working alongside data scientists, engineers, and business partners to move initiatives from concept to launch. You'll also engage with external ad-tech partners and industry organizations to understand emerging standards and position Amazon as a thought leader in advertising identity solutions.

About the team
Our Ad-Identity team forms the backbone of Amazon's programmatic advertising business and supports multiple teams in the advertising ecosystem. You'll join a dynamic, entrepreneurial team that leverages Amazon's scale and resources to deliver innovative solutions.

- Bachelor's degree
- 10+ years of technical product or program management experience
- 3+ years of end to end product delivery experience
- Experience technical product management
- Experience with feature delivery and tradeoffs of a product
- Experience owning/driving roadmap strategy and definition
- Experience leading engineering discussions around technology decisions and strategy related to a product
- Experience leading cross-organizational programs and setting and holding teams and individuals to timelines and deliverables without explicit authority

- Experience working directly with Engineers on product enhancements
- Experience in project management methodologies, business analysis, or process improvement
- Experience owning data-centric products
- Experience with and deep understanding of advertising technologies (i.e., ad server, DSP)

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .

Bevorzugte Qualifikationen

- Experience working directly with Engineers on product enhancements
- Experience in project management methodologies, business analysis, or process improvement
- Experience owning data-centric products
- Experience with and deep understanding of advertising technologies (i.e., ad server, DSP)

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .

USA, CA, Palo Alto - 206,900.00 - 279,900.00 USD annually
USA, NY, New York - 197,900.00 - 267,800.00 USD annually