Principal Product Manager

Ethoslife; United States; Remote; USD 147,000 - 293,000; Full time

Job summary

Ethoslife is seeking a principal-level product leader to steer the consumer-facing life-insurance purchasing experience. You will oversee education, discovery, application completion, and policy selection with a focus on accessibility, simplicity, experimentation, and measurable business impact.

You will collaborate with engineering, design, analytics, and other teams to remove friction, validate hypotheses, and launch innovative products for millions of customers.

Qualifications

• 10+ years in the technology industry.
• 5+ years as a product manager in a high-growth tech company serving millions of consumers.
• Proven track record solving difficult customer problems and driving business growth.
• Strong analytical judgment with data-driven product decisions; SQL or product-analytics exposure helps.
• Excellent cross-functional communication with senior engineering and design partners.
• Ability to work from a remote location with key stakeholders in San Francisco.

Responsibilities

• Own end-to-end consumer experience and identify opportunities to improve engagement, understanding, and conversion.
• Use customer research, behavioral data, market signals, and experimentation to form, test, and refine product hypotheses.
• Help consumers understand life-insurance needs and select appropriate coverage through clear, trustworthy product experiences.
• Remove friction from the application journey and motivate users to complete important steps.
• Bring new insurance products to market, including permanent and indexed coverage offerings.
• Partner with engineering, design, analytics, and other functions to deliver cohesive experiences.
• Set ambitious goals, prioritize effectively, and operate with substantial autonomy and ownership.

Skills

Product management

Data analysis

Cross-functional collaboration

Experimentation

User research

Tools

SQL

Job description

Role overview

Lead consumer product strategy and execution for a digital life-insurance purchasing experience used by a large audience. This principal-level role spans the full customer journey, from initial education and discovery through application completion and policy selection, with a strong emphasis on accessibility, simplicity, experimentation, and measurable business impact.

Responsibilities

• Own the end-to-end consumer experience and identify opportunities to improve engagement, understanding, and conversion.
• Use customer research, behavioral data, market signals, and experimentation to form, test, and refine product hypotheses.
• Help consumers understand life-insurance needs and select appropriate coverage through clear, trustworthy product experiences.
• Remove friction from the application journey and motivate users to complete important steps.
• Bring new insurance products to market, including permanent and indexed coverage offerings.
• Partner closely with engineering, design, analytics, and other functions to deliver cohesive experiences.
• Set ambitious goals, prioritize effectively, and operate with substantial autonomy and ownership.

Requirements

• At least 10 years of experience in the technology industry.
• At least 5 years as a product manager in a high-growth technology company serving millions of consumers.
• Demonstrated success solving difficult customer problems and contributing to business growth.
• Strong analytical judgment, including the ability to measure outcomes and use data in product decisions; self-serve SQL or product-analytics experience is helpful.
• Ability to turn early ideas into actionable plans through rapid prototyping, feedback, and iterative delivery.
• Excellent cross-functional communication and collaboration skills, including with senior engineering and design partners.
• Ability to work from a remote location may be considered, with key stakeholders based in San Francisco.

Benefits and work setup

• Full-time U.S. base salary range of $147,000–$293,000, with actual pay determined by location, experience, skills, and education or training.
• Remote candidates may be considered.