Principal Product Manager

Adobe; San Jose (CA); On-site; USD 195,000 - 282,000; Full time

Job summary

Adobe seeks a Principal Product Manager to own Brand Concierge Runtime, the runtime layer of Adobe Brand Concierge. You will lead vision, strategy, and execution, balancing technical feasibility with design excellence and business impact.

You will partner cross-functionally with Engineering, Design, Sales, Solution Engineering, and Product Leadership to drive prioritization, gather customer insights, and steer growth through market analysis and differentiation.

Qualifications

• 8+ years of product management experience building enterprise-grade products.
• Exceptional cross-functional leadership and communication across engineering, design, sales, and leadership.
• Ability to identify transformative product opportunities and set long-term strategy.
• Familiarity with platform fundamentals like MCPs, LLMs, APIs, authentication, and governance.
• Analytical, comfortable operating in ambiguity with data-driven decision making.

Responsibilities

• Lead product vision, strategy, and execution for Brand Concierge Runtime.
• Own the full product lifecycle from discovery through launch.
• Set direction based on industry trends and market needs.
• Engage with customers and partners to gather feedback.
• Collaborate with Engineering, Design, Sales, Solution Engineering, and Product Leadership.
• Conduct market and competitive analysis to inform positioning and growth.

Skills

Cross-functional leadership

Strategic product vision

Enterprise product management

Stakeholder communication

AI / LLM knowledge

Job description

The Opportunity

We are seeking a Principal Product Manager to lead the vision, strategy, and execution of Brand Concierge, Adobe's groundbreaking conversational AI platform. Brand Concierge lets businesses engage customers through an AI concierge that actually knows their brand. Brand Concierge is grounded in each business's content, data, and standards, so every answer builds trust instead of eroding it.

The Opportunity

We are seeking a Principal Product Manager to lead the vision, strategy, and execution of Brand Concierge, Adobe's groundbreaking conversational AI platform. Brand Concierge lets businesses engage customers through an AI concierge that actually knows their brand. Brand Concierge is grounded in each business's content, data, and standards, so every answer builds trust instead of eroding it.

Our mission is to help brands drive deeper engagement, strengthen customer loyalty, and increase conversion through AI-powered personalization. We're looking for a Principal Product Manager to help lead the Brand Concierge's Runtime product— owning how our AI agents understand, represent, and scale brand voice across every customer conversation. You should be passionate about how AI is reshaping the way businesses represent their brand.

What You'll Own

• Lead product vision, strategy, and execution for Brand Concierge Runtime, the Runtime layer of Adobe Brand Concierge.
• Own the full product lifecycle from discovery through launch, balancing technical feasibility, design excellence, and business impact.
• Bring a strong point of view on where the industry is heading and set the direction for the Brand Concierge product accordingly.
• Engage directly with customers and partners to gather feedback and insights that help shape and refine the product vision.
• Partner cross-functionally with Engineering, Design, Sales, Solution Engineering, and Product Leadership to execute on the product vision and drive prioritization decisions.
• Conduct market and competitive analysis to inform product positioning and identify areas for differentiation and growth.

What We Are Looking For

• 8+ years of product management experience building Enterprise grade products, ideally within conversational AI, digital experience, or customer engagement domains.
• Exceptional cross-functional leadership and communication skills, with the ability to influence and present recommendations across engineering, sales, design, go-to-market, and senior leadership.
• Proven ability to identify transformative product opportunities and own large product areas, setting long‑term strategy and driving execution across multiple teams and organizations.
• Deep familiarity with platform fundamentals such as MCPs, LLMs, APIs, authentication, extensibility, and enterprise requirements around reliability, scalability, and governance.
• Deep analytical rigor and comfort operating in ambiguity, using experimentation, customer insights, and product metrics to create clarity and drive momentum across the organization.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry‑leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [e-mail] or call [phone].

AI Use Guidelines for Interviews

Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $148,100 -- $282,100 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $194,800 - $282,100

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short‑term incentives are in the form of sales commission plans. Non‑sales roles starting salaries are expressed as base salary and short‑term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long‑term incentives in the form of a new hire equity award.

State‑Specific Notices

California

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.