Dir, Product Management, Adobe.com for Business

Adobe; Lehi (UT); On-site; USD 172,000 - 335,000; Full time

Job summary

Adobe is seeking a Director of Web Product Management for Adobe for Business to lead the end-to-end web experience for our Global site and Enterprise portfolio. You will partner with senior leaders to align strategy and drive measurable impact across the Adobe for Business ecosystem.

The role emphasizes AI and automation, cross-functional leadership, and a culture of customer obsession. The ideal candidate has 10+ years in web product leadership and experience navigating complex organizations.

Qualifications

• 10+ years leading and managing teams in web marketing or digital product leadership.
• Experience working across complex, matrixed organizations.
• Strong proficiency with modern web tech stack, CMS platforms, web analytics, and work management tools.
• Working knowledge of SEO fundamentals, site performance, accessibility, and their impact on engagement.
• Excellent written and verbal communication, with senior stakeholder influence.
• Experience in agile or hybrid agile environments.

Responsibilities

• Define and drive the comprehensive B2B web strategy and customer journey with senior leaders to grow engaged visits.
• Lead, mentor, and grow a team of web product leaders and set clear goals.
• Prioritize the enterprise web experience roadmap and drive a continuous experimentation program.
• Develop executive-facing strategic recommendations with the web analytics team.
• Lead enterprise web discoverability with SEO partners to improve traffic and brand visibility.
• Innovate operating model by deploying AI agents and automation to accelerate strategy impact.

Skills

Web leadership

Senior leadership

Cross-functional collaboration

Product management

Data-informed decision making

Agile / hybrid environments

Job description

The Opportunity

Join Adobe as the Director of Web Product Management for Adobe for Business! This senior leadership position gives you the opportunity to take charge of the web experience for our vast Enterprise portfolio. You will own the end-to-end enterprise web customer experience for the Global site, ensuring customers and prospects can discover, evaluate, and engage with Adobe’s enterprise solutions across business.adobe.com. You will lead cross-functional alignment across executive collaborators and partners to make business.adobe.com the showcase of the agentic website of the future. This includes crafting how AI and automation transform a modern web team and ensure we are the model for Adobe on Adobe for B2B.

What you’ll Do

• Define and drive the comprehensive B2B web strategy and customer journey alongside senior leaders from cross-functional teams (CXO & C&P Enterprise Marketing, C&P Corporate GTM, CXO PMM and C&P PMM), to grow engaged visits, improve form completion rate, and deepen customer understanding.
• Lead, mentor, and grow a team of web product leaders responsible for enterprise web strategy, prioritization, and performance, setting clear goals and building a culture of critical thinking, customer obsession and measurable impact.
• Prioritize the enterprise web experience roadmap and deliver requirements to the B2B Web Capabilities organization. Establish a continuous experimentation and optimization program to accelerate measurable business impact using data-informed insights and testing. Develop and deliver executive‑facing strategic recommendations in partnership with the web analytics team.
• Lead enterprise web discoverability by partnering with SEO leaders to support improvements in citations, and increase traffic and brand visibility metrics
• Innovate the team operating model by deploying AI agents and automation accelerating the team’s focus on strategy and experience impact.
• Accountable for growing site engagement, brand visibility, and customer outcomes

What You Bring

• 10+ years leading and managing teams, including senior contributors in web marketing or digital product leadership.
• Experience working and collaborating across complex, matrixed organizations
• Strong proficiency with the modern web tech stack, including enterprise CMS platforms, web analytics, and work management tools.
• Working knowledge of SEO fundamentals, site performance, accessibility, and their impact on engagement and conversion.
• Excellent written and verbal communication skills, with the ability to influence senior leaders across multiple functions and fields.
• Experience working in agile or hybrid agile environments.
• Preferred qualifications: Prior experience with multi‑product enterprise software portfolios, deploying AI tools in marketing, and a background in content strategy, information architecture, or UX or equivalent experience.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry‑leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [e-mail] or call [phone].

AI Use Guidelines for Interviews

Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $172,400 -- $334,500 annually. Paywithin this range varies by work locationand may also depend on job‑related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $231,000 - $334,500

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non‑sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long‑term incentives in the form of a new hire equity award.

State‑Specific Notices

California

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.