Principal Product Designer

Intuit Inc.; Mountain View (CA); On-site; USD 239,000 - 323,000; Full time

Job summary

Intuit is seeking a Principal Product Designer to shape the future of the Intuit Accounting Platform within QuickBooks and influence the Accountant, Enterprise suites. This high-craft, systems-oriented role defines end-to-end platform experiences at scale, partnering across business units to ensure cohesive, trusted experiences.

You will lead platform strategy, craft execution, and storytelling to align with business goals while advancing design systems and ecosystem thinking across onboarding,

Qualifications

• 10+ years of experience designing complex, large-scale product experiences.
• Demonstrated success shaping platform-level or ecosystem-level design strategy.
• Deep expertise in systems thinking, interaction design, and design systems.
• Exceptional craft across flows, structure, and visual execution.
• Proven ability to navigate ambiguity and define clarity at scale.
• Strong portfolio demonstrating end-to-end thinking and cross-functional influence.

Responsibilities

• Define a multi-year design vision for shared platform experiences across the ecosystem.
• Connect surfaces, workflows, and business units to create cohesive end-to-end experiences.
• Evolve design systems and tooling to balance standards with innovation.
• Lead cross-functional initiatives from concept through delivery with high craft.
• Influence decisions at senior levels with clear storytelling and tradeoff analysis.

Skills

Systems thinking

Platform strategy

Cross-functional collaboration

Design leadership

Communication & storytelling

Design craft

Job description

Intuit’s Business Platform powers millions of small and mid-sized businesses, connecting accounting, payments, payroll, capital, and third-party apps into a unified ecosystem. As the platform evolves, the opportunity - and responsibility - is to create experiences that feel cohesive, intelligent, and trustworthy across the entire system.

We are seeking a Principal Product Designer to shape the future of the Intuit Accounting Platform in QuickBooks, and influencing Intuit Accountant Suite, and Intuit Enterprise Suite. This is a high-craft, systems-oriented role focused on defining end-to-end platform experiences that are clear, scalable, and deeply useful. You will partner across business units to ensure the ecosystem works as one - reducing friction, strengthening trust, and elevating the quality bar across every touchpoint.

This is not a feature-level role. It is about defining how the system behaves, how experiences connect, and what “great” looks like at platform scale.

Platform & Systems Design Leadership

• Define and drive a multi-year design vision for shared platform experiences across the ecosystem
• Connect the dots across surfaces, workflows, and business units to create cohesive, end-to‑end experiences
• Model and champion a platform mindset - balancing local optimization with systemic integrity
• Raise the bar for clarity, interaction quality, and craft across high-impact experiences
• Partner with Design, Product, and Engineering leadership to shape long-term UX strategy aligned to business goals

High-Craft Design Execution

• Lead the design of complex, cross-functional initiatives from concept through delivery
• Translate ambiguous platform challenges into structured design approaches and tangible solutions
• Produce prototypes and artifacts that communicate systems thinking, interaction depth, and experience quality
• Thoughtfully evolve and extend design systems - knowing when to leverage standards and when to push them forward
• Explore emerging interaction patterns and technologies (including AI) in ways that meaningfully improve outcomes - not just novelty

Ecosystem Thinking

• Design across journeys, not screens - ensuring continuity across onboarding, setup, daily workflows, and growth moments
• Identify and resolve experience fragmentation and design debt across organizational boundaries
• Drive alignment across teams working on interconnected parts of the platform
• Balance innovation with consistency to strengthen customer trust and reduce cognitive load

Storytelling & Influence

• Articulate complex systems concepts through compelling narratives, frameworks, and visual storytelling
• Facilitate workshops, critiques, and alignment sessions to drive shared understanding across senior stakeholders
• Influence decisions at the Director and VP level through clarity of thought and strength of craft
• Make the invisible visible - surfacing tradeoffs, experience risks, and long-term implications of design choices

Craft Leadership & Mentorship

• Set the standard for interaction design, systems thinking, and execution quality
• Mentor senior and staff designers, elevating platform thinking and craft rigor
• Strengthen design culture through critiques, rituals, and principled decision-making
• Contribute to hiring and shaping the next generation of design talent

Qualifications

• 10+ years of experience designing complex, large-scale product experiences
• Demonstrated success shaping platform-level or ecosystem-level design strategy
• Deep expertise in systems thinking, interaction design, and design systems
• Exceptional craft across flows, structure, and visual execution
• Proven ability to navigate ambiguity and define clarity at scale
• Strong portfolio demonstrating end-to-end thinking - not just feature design
• Ability to synthesize qualitative insights and quantitative data into actionable design directionExperience influencing cross-functional leaders and aligning multiple teams around a shared vision

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

The expected base pay range for this position is: Mountain View $239,000 - $323,000