Principal PM, Web Experience & AI-Driven Growth

Apply; New York, Northern (NY, KY); Hybrid; USD 150,000 - 210,000; Full time

Job summary

Gen is hiring a Senior / Principal Product Manager to own the Web Experiences platform across our consumer marketplace web properties. You’ll centralize front-end performance, rendering strategy, and experimentation to treat the website as a scalable product platform.

You will partner with SEO, PMM, and Engineering to drive conversion, enable faster experimentation, and push AI-driven dynamic content across MoneyLion.com, GoBankingRates, and CardCritics. New York onsite, 4 days a week.

Qualifications

• 7+ years of product management experience for large-scale consumer web platforms or SEO/affiliate/marketplace.
• Strong technical fluency in modern front-end architectures (React, Next.js) and web performance.
• Deep experience with SEO, Core Web Vitals, schema, and site architecture.
• Proven track record running large-scale web experimentation programs (A/B testing, personalization).
• Experience in affiliate, marketplace, or comparison-site business models preferred.
• Ability to partner with front-end engineering on architectural decisions.
• Strong collaboration with SEO, PMM, lifecycle, and growth marketing teams.

Responsibilities

• Own the product strategy and roadmap for Gen’s web experience layer: MoneyLion.com, GoBankingRates, CardCritics, and the broader syndication network.
• Drive conversion rate optimization across acquisition funnels — landing pages, comparison pages, affiliate flows, and Marketplace entry points.
• Partner with Engineering on rendering strategy, front-end architecture, and the component system that powers all O&O web properties.
• Lead the web experimentation roadmap — site-wide testing frameworks, variant generation, and measurement discipline.
• Own web SEO product strategy in partnership with the SEO team — site structure, Core Web Vitals, schema, page performance, and indexability.
• Define the rendering, personalization, and experimentation surfaces that let AI-driven content and decisioning show up dynamically on the web.
• Reduce technical debt in the front-end ecosystem and drive long-term maintainability across the O&O portfolio.
• Define and track KPIs across conversion, organic traffic, engagement, and revenue per session; drive decisions through rigorous experimentation and data.
• Partner with the Content Platform PM to ensure the rendering layer and the content layer compose cleanly.

Skills

Frontend architecture

SEO expertise

A/B testing

React/Next.js

Data analysis

Cross-functional collaboration

Education

B.S./B.E. in CS/Engineering

Job description

Gen is hiring a Senior / Principal Product Manager to own the Web Experiences platform across our consumer marketplace web properties. You’ll centralize front-end performance, rendering strategy, and experimentation to treat the website as a scalable product platform.

You will partner with SEO, PMM, and Engineering to drive conversion, enable faster experimentation, and push AI-driven dynamic content across MoneyLion.com, GoBankingRates, and CardCritics. New York onsite, 4 days a week.