Principal PM, Streaming TV Ads - Yield & Demand Growth

Amazon Inc.; Sunnyvale (CA); On-site; USD 207,000 - 280,000; Full time

Job summary

Amazon Ads is seeking a Principal Product Manager, Technical to lead yield optimization and demand diversification for Streaming TV Ads across Prime Video, Twitch, and Fire TV. You will own the product vision and roadmap to maximize advertising yield and expand advertiser reach, including local and small businesses.

You will partner with applied science and engineering teams to develop ML-driven models, bidding algorithms, and self-service tools, guiding the product from concept through launch

Qualifications

• Bachelor's degree.
• 8+ years of technical product or program management experience.
• 2+ years of end-to-end product delivery experience.
• Experience with feature delivery and tradeoffs of a product.
• Experience owning/driving roadmap strategy and definition.
• Experience leading engineering discussions around technology decisions and strategy related to a product.
• Experience technical product management.
• Experience working with and influencing senior level stakeholders.
• Knowledge of ad technologies (e.g. DMP, CRM Matching).

Responsibilities

• Define and own the multi-year product vision, strategy, and roadmap for yield optimization and demand diversification across Prime Video, Twitch, and Fire TV advertising, driving clarity in ambiguous problem spaces from concept through launch and iteration
• Lead end-to-end outcome optimization products enabling advertisers to buy against business results with ML-driven models, bidding algorithms, and targeting capabilities
• Design and execute experimentation strategies to validate new yield approaches, ad formats, and auction mechanisms, using data to make trade-off decisions and iterate quickly
• Build programmatic and self-service capabilities that lower barriers to entry for advertisers of all sizes, expanding the breadth of demand across our video properties
• Drive cross-functional execution with engineering, science, design, sales, and measurement teams to launch and scale features globally, influencing priorities across organizations

Skills

8+ years of technical product or PM

2+ years end-to-end product delivery

Roadmap strategy and definition

Engineering discussions ownership

Technical product management

Stakeholder influence

Ad technologies knowledge (DMP, CRM)

Education

Bachelor's degree

Job description

Amazon Ads is seeking a Principal Product Manager, Technical to lead yield optimization and demand diversification for Streaming TV Ads across Prime Video, Twitch, and Fire TV. You will own the product vision and roadmap to maximize advertising yield and expand advertiser reach, including local and small businesses.

You will partner with applied science and engineering teams to develop ML-driven models, bidding algorithms, and self-service tools, guiding the product from concept through launch