Principal PM, Streaming TV Ads — Yield & Demand

Amazon Inc.; New York (NY); On-site; USD 200,000 - 260,000; Full time

Job summary

Amazon Ads is seeking a Principal Product Manager, Technical to lead yield optimization and demand diversification for Streaming TV Ads across Prime Video, Twitch, and Fire TV. You will own the product vision and roadmap, building ML-driven models and self-service tools to attract advertisers of all sizes.

This role shapes the revenue engine of a fast-growing advertising business, spanning global reach and multi-property experiments.

Responsibilities

• Define and own the multi-year product vision, strategy, and roadmap for yield optimization and demand diversification across Prime Video, Twitch, and Fire TV advertising.
• Lead outcome optimization products end-to-end with ML-driven models, bidding algorithms, and targeting capabilities.
• Design and execute experimentation strategies to validate new yield approaches, ad formats, and auction mechanisms.
• Build programmatic and self-service capabilities that lower barriers to entry for advertisers of all sizes, expanding demand across video properties.
• Drive cross-functional execution with engineering, science, design, sales, and measurement teams to launch and scale features globally.

Job description

Amazon Ads is seeking a Principal Product Manager, Technical to lead yield optimization and demand diversification for Streaming TV Ads across Prime Video, Twitch, and Fire TV. You will own the product vision and roadmap, building ML-driven models and self-service tools to attract advertisers of all sizes.

This role shapes the revenue engine of a fast-growing advertising business, spanning global reach and multi-property experiments.