Principal PM, Streaming TV Ads: Yield & Demand

Amazon Inc.; New York (NY); On-site; USD 198,000 - 268,000; Full time

Benefits offered by this job

Health insurance

Stock options / RSUs

Paid time off

Job summary

Amazon Ads is seeking a Principal Product Manager, Technical to lead yield optimization and demand diversification for Streaming TV Ads across Prime Video, Twitch, and Fire TV. You will own the product vision and roadmap, driving ML-driven models, bidding algorithms, and self-service tools to expand advertiser reach.

You will collaborate with engineering, science, design, and sales teams to launch features globally, prioritizing initiatives that maximize advertising yield and attract a broader

Qualifications

• Bachelor's degree is required.
• 8+ years of technical product or program management experience.
• 2+ years of end-to-end product delivery experience.
• Experience with feature delivery and tradeoffs of a product.
• Experience owning/driving roadmap strategy and definition.
• Experience leading engineering discussions about technology decisions and strategy.
• Experience in technical product management.
• Experience working with and influencing senior level stakeholders.
• Knowledge of ad technologies (e.g. DMP, CRM Matching, etc.)

Responsibilities

• Define and own the multi-year product vision, strategy, and roadmap for yield optimization and demand diversification across Prime Video, Twitch, and Fire TV advertising.
• Lead outcome optimization products end-to-end with ML-driven models, bidding algorithms, and targeting capabilities.
• Design and execute experimentation strategies to validate yield approaches, ad formats, and auction mechanisms.
• Build programmatic and self-service capabilities that expand advertiser reach across video properties.
• Drive cross-functional execution with engineering, science, design, sales, and measurement teams to launch and scale features globally.

Skills

Technical product management

Roadmap strategy

Engineering collaboration

Stakeholder management

Ad technologies knowledge

Experimentation design

End-to-end product delivery

ML/bidding algorithms understanding

Education

Bachelor's degree

Tools

A/B testing tools

ML tooling

Data analysis tools

Job description

Amazon Ads is seeking a Principal Product Manager, Technical to lead yield optimization and demand diversification for Streaming TV Ads across Prime Video, Twitch, and Fire TV. You will own the product vision and roadmap, driving ML-driven models, bidding algorithms, and self-service tools to expand advertiser reach.

You will collaborate with engineering, science, design, and sales teams to launch features globally, prioritizing initiatives that maximize advertising yield and attract a broader